Growth & Performance Marketing Specialist

ACCOLADE IP (M) SDN. BHD.; Kuala Lumpur; On-site; MYR 60,000 - 90,000; Full time

Job summary

ACCOLADE GROUP is seeking a Growth & Performance Marketing Specialist in Kuala Lumpur to drive client acquisition via paid and organic channels, including Google Ads, Meta, LinkedIn, and Xiaohongshu. The role emphasizes lead generation, SEO/GEO, and data-driven optimization using AI tools for content and campaigns.

The ideal candidate holds a degree in Marketing/Business/Analytics and has 1–3 years of hands-on digital marketing experience, with proficiency in analytics and various ad platforms.

Qualifications

• Diploma or Bachelor’s degree in Marketing, Business, Analytics, or related fields.
• 1–3 years of hands-on experience in digital marketing and lead generation.
• Experience with Google Ads, Meta Ads, LinkedIn Ads, and Xiaohongshu.

Responsibilities

• Plan and manage paid and organic campaigns across Google Ads, Meta, LinkedIn, and Xiaohongshu (RED).
• Drive SEO and GEO to improve brand visibility across search engines and AI platforms.
• Use AI tools such as ChatGPT, Gemini, Midjourney, and Canva AI for content, advertising, and creative production.
• Create and distribute legal/IP-related content, social posts, and digital marketing materials.
• Monitor KPIs such as CPL, CPA, CTR, and conversion rates, and optimize campaigns through A/B testing.
• Ensure all marketing content complies with relevant advertising regulations and professional standards.

Skills

digital marketing

lead generation

SEO

GEO

AI tools

content creation

campaign optimization

data-driven decisions

Education

Bachelor's degree in Marketing/Business/Analytics

Tools

Google Ads

Meta Ads

LinkedIn Ads

Xiaohongshu

Google Analytics

Job description

ACCOLADE GROUP is seeking a Growth & Performance Marketing Specialist in Kuala Lumpur to drive client acquisition via paid and organic channels, including Google Ads, Meta, LinkedIn, and Xiaohongshu. The role emphasizes lead generation, SEO/GEO, and data-driven optimization using AI tools for content and campaigns.

The ideal candidate holds a degree in Marketing/Business/Analytics and has 1–3 years of hands-on digital marketing experience, with proficiency in analytics and various ad platforms.