Growth-Driven Performance Marketer (Gaming & Apps)

Bluemedia Vietnam Co., Ltd; Kuala Lumpur; On-site; MYR 90,000 - 130,000; Full time

Benefits offered by this job

13th month salary

Learning & development support

AI tools access

Job summary

Bluemedia Malaysia is seeking a hands-on Performance Marketing Specialist to manage and optimize paid acquisition campaigns for gaming and mobile app clients across regional and international markets. You'll work with Google Ads, Meta Ads, TikTok Ads and Moloco, using data to improve CPI, ROAS, retention and LTV.

Based in Malaysia, you will collaborate with the Southeast Asia regional team and help shape local workflows while supporting clients and creative teams with strategic recommendations.

Qualifications

• 2+ years hands-on experience in performance marketing, paid media or user acquisition.
• Based in Malaysia and legally eligible to work in Malaysia.
• Experience setting up, managing and optimizing campaigns on major platforms (Google Ads, Meta Ads, TikTok Ads, Moloco).
• Strong ability to translate campaign data into actionable optimization steps.

Responsibilities

• Plan, launch and optimize paid campaigns for gaming and mobile apps across Google Ads, Meta Ads, TikTok Ads, Moloco.
• Translate client objectives into campaign strategies, budgets and targets.
• Monitor CPI, CPA, ROAS, LTV, retention and conversion rates; optimize accordingly.
• Analyze data using AppsFlyer or Adjust to identify performance issues and growth opportunities.
• Develop optimization strategies based on game genres, markets and user behavior.
• Collaborate with creative teams to test ads and messaging aligned with gameplay and audience.
• Present performance insights and recommendations to clients and regional stakeholders.
• Prepare post-campaign reviews and strategic proposals.
• Contribute to Malaysia team workflows and best practices.

Skills

Hands-on performance marketing

Analytical thinking

Campaign optimization

Client-facing strategy

Independent work

Tools

Google Ads

Meta Ads

TikTok Ads

Moloco

AppsFlyer

Adjust

Job description

Bluemedia Malaysia is seeking a hands-on Performance Marketing Specialist to manage and optimize paid acquisition campaigns for gaming and mobile app clients across regional and international markets. You'll work with Google Ads, Meta Ads, TikTok Ads and Moloco, using data to improve CPI, ROAS, retention and LTV.

Based in Malaysia, you will collaborate with the Southeast Asia regional team and help shape local workflows while supporting clients and creative teams with strategic recommendations.