Performance Marketing Specialist

Bluemedia Vietnam Co., Ltd; Kuala Lumpur; On-site; MYR 90,000 - 130,000; Full time

Benefits offered by this job

13th month salary

Learning & development support

AI tools access

Job summary

Bluemedia Malaysia is seeking a hands-on Performance Marketing Specialist to manage and optimize paid acquisition campaigns for gaming and mobile app clients across regional and international markets. You'll work with Google Ads, Meta Ads, TikTok Ads and Moloco, using data to improve CPI, ROAS, retention and LTV.

Based in Malaysia, you will collaborate with the Southeast Asia regional team and help shape local workflows while supporting clients and creative teams with strategic recommendations.

Qualifications

• 2+ years hands-on experience in performance marketing, paid media or user acquisition.
• Based in Malaysia and legally eligible to work in Malaysia.
• Experience setting up, managing and optimizing campaigns on major platforms (Google Ads, Meta Ads, TikTok Ads, Moloco).
• Strong ability to translate campaign data into actionable optimization steps.

Responsibilities

• Plan, launch and optimize paid campaigns for gaming and mobile apps across Google Ads, Meta Ads, TikTok Ads, Moloco.
• Translate client objectives into campaign strategies, budgets and targets.
• Monitor CPI, CPA, ROAS, LTV, retention and conversion rates; optimize accordingly.
• Analyze data using AppsFlyer or Adjust to identify performance issues and growth opportunities.
• Develop optimization strategies based on game genres, markets and user behavior.
• Collaborate with creative teams to test ads and messaging aligned with gameplay and audience.
• Present performance insights and recommendations to clients and regional stakeholders.
• Prepare post-campaign reviews and strategic proposals.
• Contribute to Malaysia team workflows and best practices.

Skills

Hands-on performance marketing

Analytical thinking

Campaign optimization

Client-facing strategy

Independent work

Tools

Google Ads

Meta Ads

TikTok Ads

Moloco

AppsFlyer

Adjust

Job description

Bluemedia Malaysia is looking for a hands-on Performance Marketing Specialist to manage and optimize paid acquisition campaigns for gaming and mobile app clients across regional and international markets. You will work across platforms such as Google Ads, Meta Ads, TikTok Ads and Moloco, using campaign and attribution data to improve CPI, ROAS, retention and long-term user value. This role suits a performance marketer, paid media specialist or user acquisition professional who enjoys combining campaign execution, data analysis and client-facing strategy. As an early member of the Malaysia office, you will help shape local workflows and best practices while receiving support from the Southeast Asia regional team.

Key responsibilities

Plan, launch and optimize paid acquisition campaigns for gaming and mobile app clients across Google Ads, Meta Ads, TikTok Ads, Moloco or other relevant platforms.

Translate client objectives into campaign strategies, budget allocation plans and measurable performance targets.

Monitor and optimize key metrics, including CPI, CPA, ROAS, LTV, retention and conversion rates.

Analyze campaign and attribution data using platforms such as AppsFlyer or Adjust to identify performance issues and growth opportunities.

Develop optimization strategies based on game genres, target markets, user behavior and different stages of the product lifecycle.

Partner with creative teams to develop and test advertising concepts, formats and messaging that align with gameplay and audience strategy.

Present campaign performance, insights and recommendations to clients and regional stakeholders.

Prepare performance reports, post-campaign reviews and strategic proposals.

Contribute to campaign workflows, reporting standards and optimization best practices for the Malaysia team.

About you

Currently based in Malaysia and legally eligible to work in Malaysia.

At least 2 years of hands-on experience in performance marketing, paid media, user acquisition or digital advertising.

Direct experience setting up, managing and optimizing campaigns on at least one or two major platforms, such as Google Ads, Meta Ads, TikTok Ads, Moloco...

Strong analytical skills and the ability to translate campaign data into clear optimization actions.

Comfortable working in a fast-moving environment where processes and responsibilities continue to evolve.

Able to manage campaigns independently while collaborating effectively with clients, creative teams, and regional colleagues.

Professional working proficiency in Chinese (must have).

Professional working proficiency in English (preferred).

Experience in gaming, mobile apps, e-commerce or international performance marketing (preferred).

Familiarity with AppsFlyer, Adjust or other mobile measurement and attribution platforms (preferred).

About us

Bluemedia is part of BlueFocus Communication Group, with 30 years of experience in the communications and marketing industry. The Southeast Asia network operates across Malaysia, Vietnam, Indonesia, Singapore and Thailand, supporting brands with integrated media, performance marketing and digital growth solutions.

Join the Malaysia office at an early stage and play an active role in shaping how the local team operates and grows.

Work on regional and international campaigns across gaming, technology, e-commerce and consumer sectors.

Collaborate directly with the Optimizer Lead SEA and colleagues across Bluemedia's Southeast Asia network.

Gain exposure to different markets, advertising platforms and client business models.

Access AI tools and training supported by in-house AI specialists.

Receive learning and development support tailored to professional growth.

Participate in regional collaboration and regular team-building activities.

Receive an annual compensation package of up to 13 months' salary, subject to applicable company policy and performance conditions.