GM, E‑commerce & Livestream Growth (Malaysia)

AGENSI PEKERJAAN TRUST RECRUIT SDN. BHD.; Kuala Lumpur; On-site; MYR 250,000 - 380,000; Full time

Job summary

AGENSI PEKERJAAN TRUST RECRUIT SDN. BHD. seeks a hands-on General Manager to lead operations, strategy and growth in Malaysia.

The GM will translate vision into actionable plans, build cross-functional teams and drive revenue while managing daily activities in an early-stage e-commerce startup. The role focuses on livestream commerce, digital content, and AI-powered business innovation. You will oversee budgeting, partnerships, and commercial outcomes, steer branding, customer acquisition and

Qualifications

• Minimum 5 years of relevant experience in e-commerce, livestreaming, digital content or related fields.
• At least 3 years of team leadership or management experience.
• Fluent in Bahasa Malaysia; good English; Mandarin a plus.

Responsibilities

• Translate vision into annual plans and KPIs.
• Lead livestream commerce and short-form content operations.
• Develop partnerships with brands, suppliers and creators.
• Oversee budgets, revenue, gross profit, and cash flow.
• Implement practical AI applications across content production and marketing.
• Monitor KPIs and support strategic decision-making.

Skills

Leadership

Business development

Content strategy

Livestreaming

AI applications

P&L management

Education

Diploma or Bachelor's Degree in Business Administration, Marketing, E-Commerce

Tools

TikTok Shop / Shopee

Job description

AGENSI PEKERJAAN TRUST RECRUIT SDN. BHD. seeks a hands-on General Manager to lead operations, strategy and growth in Malaysia.

The GM will translate vision into actionable plans, build cross-functional teams and drive revenue while managing daily activities in an early-stage e-commerce startup. The role focuses on livestream commerce, digital content, and AI-powered business innovation. You will oversee budgeting, partnerships, and commercial outcomes, steer branding, customer acquisition and