General Manager (E-commerce / Livestream)

AGENSI PEKERJAAN TRUST RECRUIT SDN. BHD.; Kuala Lumpur; On-site; MYR 250,000 - 380,000; Full time

Job summary

AGENSI PEKERJAAN TRUST RECRUIT SDN. BHD. seeks a hands-on General Manager to lead operations, strategy and growth in Malaysia.

The GM will translate vision into actionable plans, build cross-functional teams and drive revenue while managing daily activities in an early-stage e-commerce startup. The role focuses on livestream commerce, digital content, and AI-powered business innovation. You will oversee budgeting, partnerships, and commercial outcomes, steer branding, customer acquisition and

Qualifications

• Minimum 5 years of relevant experience in e-commerce, livestreaming, digital content or related fields.
• At least 3 years of team leadership or management experience.
• Fluent in Bahasa Malaysia; good English; Mandarin a plus.

Responsibilities

• Translate vision into annual plans and KPIs.
• Lead livestream commerce and short-form content operations.
• Develop partnerships with brands, suppliers and creators.
• Oversee budgets, revenue, gross profit, and cash flow.
• Implement practical AI applications across content production and marketing.
• Monitor KPIs and support strategic decision-making.

Skills

Leadership

Business development

Content strategy

Livestreaming

AI applications

P&L management

Education

Diploma or Bachelor's Degree in Business Administration, Marketing, E-Commerce

Tools

TikTok Shop / Shopee

Job description

We are seeking a hands-on and results-driven General Manager (GM) to lead the overall business operations, strategic execution and commercial growth, with a strong focus on developing the Malaysian market.

Reporting directly to the Director, you will translate the company's vision into actionable business strategies, build and lead cross-functional teams, drive revenue growth and oversee daily operations.

This is an exciting opportunity for a commercially driven leader who thrives in an early-stage startup environment and is passionate about e-commerce, livestream commerce, digital content and AI-powered business innovation.

Key Responsibilities

1. Business Strategy & Execution

Translate the company's vision and business direction into annual business plans, quarterly objectives, departmental KPIs and weekly action plans.

Monitor business performance against targets, identify gaps and implement improvement strategies.

Establish business priorities and ensure effective execution across all departments.

Drive operational efficiency, business growth and overall organizational performance.

Recruit, develop and manage teams covering Live Hosts, content planning, social media, business development and operations.

Establish clear workflows, SOPs, job responsibilities and performance management systems.

Build a high-performing team with clear accountability and measurable objectives.

Provide leadership, coaching and guidance to ensure effective team collaboration and execution.

3. Livestream & Digital Content Operations

Lead the development and execution of livestream commerce, real-person IP and AI-generated short-form video content.

Oversee content and business development across YouTube, podcasts, online courses and other digital platforms.

Develop strategies to improve audience engagement, sales conversion and content monetization.

Identify new opportunities to expand the company's digital presence and commercial reach.

4. Business Development & Strategic Partnerships

Build and maintain relationships with brands, suppliers, corporate clients, trainers, educators and content creators.

Identify new business opportunities, revenue streams and strategic partnerships.

Lead commercial negotiations and partnership discussions.

Ensure effective follow-through on partnership deliverables, payments and commercial outcomes.

Take ownership of business revenue, gross profit, operating expenses and cash flow.

Oversee budgeting, resource allocation and financial performance.

Monitor business and operational KPIs to ensure sustainable and profitable growth.

Use financial and operational data to support strategic decision-making.

6. AI Application & Business Innovation

Work closely with the technology team to identify and implement practical AI applications across content production, customer service, marketing and internal operations.

Explore AI solutions to improve productivity, operational efficiency and business scalability.

Translate business needs into clear requirements for the technology team.

Stay updated on relevant AI tools, applications and emerging business opportunities.

Job Requirements

Preferably a Diploma or Bachelor's Degree in Business Administration, Marketing, E-Commerce or a related discipline.

Minimum 5 years of relevant experience in e-commerce, livestreaming, digital content, brand marketing, business operations or related industries.

At least 3 years of team leadership or management experience.

Fluent in Bahasa Malaysia, with good English communication skills for business purposes. Mandarin-speaking ability is an added advantage.

Strong understanding of Malaysian consumers, particularly the needs, lifestyles, culture and purchasing behaviours of Malaysian families and mothers.

Demonstrated track record in business growth, revenue generation, profitability improvement, livestream sales, business development, client acquisition or successful team building.

Practical experience with TikTok Shop, Shopee or other social commerce platforms.

Good understanding of P&L management, budgeting, gross profit and cash flow.

Hands-on leadership approach with the ability to manage recruitment, interviews, business negotiations, partnerships and daily operational matters.

Comfortable working in an early-stage startup environment, with the flexibility to manage multiple responsibilities.

Willingness to learn and adopt AI tools and collaborate with technology teams.

Strong ownership, accountability, integrity, reliability and proactive problem-solving skills.

Committed to ethical business practices and delivering genuine value to customers.

Added Advantages

Existing network of livestream hosts, content creators, brands or commercial partners.

Experience building and scaling livestream commerce or digital content businesses.

Exposure to AI-powered content creation, marketing automation or business operations.