General Manager/ Livestream Manager

Agensi Pekerjaan Executive Recruiters; Kuala Lumpur; On-site; MYR 72,000 - 120,000; Full time

Job summary

Agensi Pekerjaan Executive Recruiters is seeking a Livestream Operations Manager in Kuala Lumpur to lead the livestream hosts and operations team, coordinate daily activities across major platforms, and drive engagement and sales growth. The role demands strong leadership, strategic planning, and data-driven decision-making.

You will develop SOPs, plan campaigns, and monitor KPIs such as GMV and viewer engagement, while coordinating content and campaigns with cross-functional teams.

Qualifications

• Diploma or Bachelor's degree in Marketing, Business Administration, E-Commerce, Mass Communication, or related fields.
• 3–5 years of livestream operations, e-commerce, digital marketing, or related industries.
• Experience managing livestream hosts and operations team.
• Proficiency in Mandarin, English, and Bahasa Malaysia for client communication.
• Willing to work flexible hours during campaigns.

Responsibilities

• Lead, supervise, and support livestream hosts and operations team.
• Recruit, onboard, and train new livestream hosts.
• Monitor performance and coaching for engagement and sales conversion.
• Plan and coordinate daily livestream activities across platforms.
• Develop and implement livestream SOPs and best practices.
• Monitor KPIs and analyze data to prepare performance reports.
• Plan livestream themes, promotional activities, and product showcases.
• Identify market trends and competitors' livestream strategies.

Skills

Leadership

Communication

Organizational skills

Analytical abilities

Mandarin language

English language

Bahasa Malaysia

Education

Diploma or Bachelor's Degree in Marketing, Business Administration, E-Commerce, Mass Communication, or related fields

Job description

Livestream Operations Manager

Kuala Lumpur, Malaysia | Posted on 10/29/2026

• Country Malaysia

Job Description

About the Role：

Job Responsibilities

Team Management

• Lead, supervise, and support livestream hosts and livestream operations team members.
  
• Recruit, onboard, and train new livestream hosts.
  
• Monitor host performance and provide coaching to improve presentation, engagement, and sales conversion.
  
• Prepare work schedules and livestream rosters.
  

Livestream Operations

• Plan and coordinate daily livestream activities across platforms such as TikTok Shop, Shopee Live, Facebook Live, and other relevant channels.
  
• Develop and implement livestream SOPs and best practices.
  
• Ensure smooth livestream execution, including product preparation, promotional activities, and technical setup.
  
• Monitor livestream KPIs including GMV, sales conversion rate, viewer engagement, and traffic performance.
  
• Analyze livestream data and prepare performance reports.
  
• Propose and implement strategies to improve sales results and audience engagement.
  

Content & Campaign Planning

• Plan livestream themes, promotional activities, and product showcases.
  
• Identify market trends and competitors' livestream strategies.
  

Requirements

Qualifications

• Diploma or Bachelor's Degree in Marketing, Business Administration, E-Commerce, Mass Communication, or related fields.
  
• Minimum 3-5 years of experience in livestream operations, e-commerce, digital marketing, or related industries.
  
• Experience managing livestream hosts and operations team.
  
• Strong understanding of TikTok Shop, Shopee Live, Facebook Live, and any other social commerce platforms.
  
• Excellent leadership, communication, and organizational skills.
  
• Data-driven mindset with strong analytical abilities.
  
• Required Language: Mandarin, English, Bahasa Malaysia. We are seeking candidates proficient in Mandarin to effectively communicate with Mandarin-speaking clients.
  
• Willing to work flexible hours during campaign periods and livestream events.
  

Good to Have (Bonus)

• Prior experience in a Livestream Operations Lead, Livestream Manager, Livestream Supervisor, Head of Livestream or similar leadership role will be highly preferred.
  
• Strong understanding of live commerce trends, consumer behavior, and e-commerce operations.
  
• Familiarity with the Malaysian consumer market, including consumer preferences, buying behaviours, and livestream shopping trends.