Food Services Sales Executive – HORECA & Bakery

DKSH Management Ltd.; Ipoh; On-site; MYR 36,000 - 60,000; Full time

Job summary

DKSH Management Ltd. in Ipoh, Malaysia invites an enthusiastic Sales Executive to expand market share in F&B and bakery ingredients.

You will develop and execute sales strategies, acquire new clients, and strengthen relationships with existing customers to meet and exceed targets. The role requires 1–2 years in a similar role, preferably in F&B/HORECA, strong communication and negotiation skills, willingness to travel, and proficiency with Excel and CRM tools.

Qualifications

• 1-2 years experience in a similar role, preferably from F&B industry.
• Sales background with HORECA exposure/experience is highly desirable.
• Bakery ingredients sales experience is highly desirable.
• Demonstrate basic knowledge of the industry, market & competitors.
• Demonstrate basic knowledge in assigned territories/products/services and strong selling skills.
• Demonstrate strong communication and negotiation skills.
• Demonstrate basic research and analytical skills.
• Proficiency with office tools (Excel, Word, PowerPoint).
• Fluency in local language and ideally in English, both written and spoken.
• Must be willing to travel.

Responsibilities

• Expand market share by acquiring new clients and enhancing relationships.
• Develop and execute sales strategies to meet/exceed targets.
• Safeguard market position and growth targets.
• Implement action plans to achieve sales targets for assigned territories.
• Track progress against KPIs and prioritise daily activities.
• Execute sales activities including product portfolios and marketing plan introductions.
• Prepare quotations, delivery terms, and commercial terms per policy.
• Record sales data and maintain customer data in CRM.
• Report competitor activity and inputs for reports.
• Support continuous improvement of sales processes and collect payments.
• Maintain a customer issues log and follow up on problems.
• Inform customers of promotions and new/upgraded products.
• Assist in managing day-to-day operating expenditures.
• Coordinate with internal stakeholders for timely delivery and relationship development.

Skills

Selling skills

Communication skills

Negotiation skills

Language skills

Travel willingness

Education

Diploma or Degree in Hospitality / Culinary Art / Baking

Job description

DKSH Management Ltd. in Ipoh, Malaysia invites an enthusiastic Sales Executive to expand market share in F&B and bakery ingredients.

You will develop and execute sales strategies, acquire new clients, and strengthen relationships with existing customers to meet and exceed targets. The role requires 1–2 years in a similar role, preferably in F&B/HORECA, strong communication and negotiation skills, willingness to travel, and proficiency with Excel and CRM tools.