Senior Executive, Food Services (Central)

DKSH; Petaling Jaya; On-site; MYR 45,000 - 78,000; Full time

Job summary

DKSH in Malaysia is seeking a results-driven Sales professional for the HORECA sector. You will identify new opportunities, develop competitive strategies, and provide market insights to support growth.

This role requires effective communication, strong negotiation, and the ability to train distributors while ensuring timely delivery and product freshness to meet sales targets.

Qualifications

• Diploma or Degree in Business Studies / Marketing / Economics or a related discipline.
• Minimum one to two years’ experience in a similar role in Sales with HORECA exposure.
• Basic knowledge of industry/market/competitors/customers.
• Strong selling skills and negotiation abilities.
• Good communication skills in English and local language.
• Proficiency in MS Office (Excel, Word, PowerPoint).
• Analytical mindset and ability to conduct market research.

Responsibilities

• Identify new sales opportunities and develop strategies to gain a competitive edge.
• Gather market intelligence and support SWOT analysis.
• Build rapport with external stakeholders to maintain brand loyalty.
• Provide business direction and training to distributors and wholesalers.
• Conduct product demonstrations and menu development to drive conversions.
• Ensure timely product delivery and freshness.
• Achieve sales targets and KPIs for assigned accounts.
• Monitor accounts receivable and ensure collections within terms.

Education

Diploma or Degree in Business Studies / Marketing / Economics

Tools

Excel

Word

PowerPoint

Job description

About The Role

• To identify new sales opportunities, develop strategies & tactical plan to create competition edge. (eg Bundling offer and custom make proposal for breakthrough)
• To gather market intelligence and support SWOT analysis & development (eg Competitor / useful recipe, Food Trend & etc)
• To ice break & maintain good rapport with external stakeholders to ensure brand loyalty and business sustainability. (eg Exe Chef, Pastry Chef, F&B Manager, R&D Manager & etc)
• Responsible for providing business direction, guidance and training to Sub D / Wholesaler
• Conduct product demonstration, Menu creation, blind testing with customers to make conversion / brand switching
• Support superior in managing day-to-day operating expenditures against operating budgets to ensure efficient usage of resources
• To ensure all accounts receivable from the trade are collected back within the stipulated terms and in line with the company’s collection target
• To ensure products are delivered timely and to ensure products freshness and availability
• To identify and develop for new potential area / customer base
• Achieve sales targets and key performance indicators (KPIs) for assigned accounts.
• Research and report on market/competitor/customer data and other relevant data to provide insights and support for negotiation processes
• Stay connected to the source of data providers. Ensure data collection cycles for analysis occur within the timelines provided
• Drive self-learning and improvement in Food Services and DKSH behavior as part of continuous learning

What You Bring

• Diploma or Degree in Business Studies / Marketing / Economics or a related discipline
• Minimum one to two years’ experience in a similar role Sales background dealing with HORECA exposure/experience is highly desirable
• Demonstrate basic knowledge and understanding of the industry/market/competitors/customers
• Demonstrate basic knowledge in assigned territories/products/ services and strong selling skills
• Demonstrate strong communication and negotiation skills
• Demonstrate basic research and analytical skills
• Demonstrate proficiencies in office productivity tools (e.g. Excel, Word and PowerPoint)
• Demonstrate fluency in local language and ideally in English, both written and spoken

Why Join DKSH

At DKSH, we help companies grow in Asia and enable people to perform at their best. You will be part of an organization that values accountability, collaboration, and long-term partnerships. We offer a dynamic environment where your contributions are visible and where you can build a meaningful career in Food Services Sales.