HORECA Food Services Sales Pro: Grow Key Accounts

DKSH Management Ltd.; Kota Bharu; On-site; MYR 42,000 - 64,000; Full time

Job summary

DKSH Management Ltd. in Kota Bharu, Malaysia, is seeking a Sales Executive, Food Services to drive growth across the Food Services channel. You will acquire new clients, deepen relationships with chefs and F&B managers, and execute targeted sales strategies to build brand loyalty and sustainable revenue.

You will identify opportunities, demonstrate products, and support distributors to strengthen channel performance while ensuring timely deliveries and meeting KPIs.

Qualifications

• Diploma or Degree in Culinary, Bakery, Hospitality, or related discipline.
• 1–2 years experience in sales, with HORECA exposure preferred.
• Solid knowledge of industry, market landscape, competitors, and customers.
• Strong selling skills and product knowledge.
• Proficiency in MS Office tools.

Responsibilities

• Identify new sales opportunities across territories with competitive plans.
• Gather market intelligence and contribute to SWOT analyses.
• Build relationships with Executive Chefs, F&B Managers, and R&D Managers.
• Provide guidance to Sub-Distributors and Wholesalers to strengthen channel performance.
• Conduct product demonstrations and menu creation sessions.
• Achieve sales targets and KPIs across assigned accounts.
• Research and report market data to support negotiations and decisions.
• Ensure timely collections and product delivery while meeting terms.
• Drive DKSH values and personal development.

Skills

Communication skills

Negotiation skills

Sales planning

Education

Diploma or Degree in Culinary/Hospitality

Tools

Microsoft Excel

Microsoft Word

PowerPoint

Job description

DKSH Management Ltd. in Kota Bharu, Malaysia, is seeking a Sales Executive, Food Services to drive growth across the Food Services channel. You will acquire new clients, deepen relationships with chefs and F&B managers, and execute targeted sales strategies to build brand loyalty and sustainable revenue.

You will identify opportunities, demonstrate products, and support distributors to strengthen channel performance while ensuring timely deliveries and meeting KPIs.