Executive Food Services (HORECA Sales, Kota Bharu)

DKSH Management Ltd.; Kota Bharu; On-site; MYR 42,000 - 64,000; Full time

Job summary

DKSH Management Ltd. in Kota Bharu, Malaysia, is seeking a Sales Executive, Food Services to drive growth across the Food Services channel. You will acquire new clients, deepen relationships with chefs and F&B managers, and execute targeted sales strategies to build brand loyalty and sustainable revenue.

You will identify opportunities, demonstrate products, and support distributors to strengthen channel performance while ensuring timely deliveries and meeting KPIs.

Qualifications

• Diploma or Degree in Culinary, Bakery, Hospitality, or related discipline.
• 1–2 years experience in sales, with HORECA exposure preferred.
• Solid knowledge of industry, market landscape, competitors, and customers.
• Strong selling skills and product knowledge.
• Proficiency in MS Office tools.

Responsibilities

• Identify new sales opportunities across territories with competitive plans.
• Gather market intelligence and contribute to SWOT analyses.
• Build relationships with Executive Chefs, F&B Managers, and R&D Managers.
• Provide guidance to Sub-Distributors and Wholesalers to strengthen channel performance.
• Conduct product demonstrations and menu creation sessions.
• Achieve sales targets and KPIs across assigned accounts.
• Research and report market data to support negotiations and decisions.
• Ensure timely collections and product delivery while meeting terms.
• Drive DKSH values and personal development.

Skills

Communication skills

Negotiation skills

Sales planning

Education

Diploma or Degree in Culinary/Hospitality

Tools

Microsoft Excel

Microsoft Word

PowerPoint

Job description

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Location: Kota Bharu, MY

Global Business Unit: CONSUMER GOODS

Job Function: Sales

Requisition Number: 234272

Description:

About The Role

The Sales Executive, Food Services is responsible for driving sales growth and managing customer accounts across the Food Services channel in the Klang Valley region. This role delivers direct business impact by acquiring new clients, deepening existing customer relationships, and executing targeted sales strategies that build brand loyalty and generate sustainable revenue growth.

What You Will Deliver

• Identify new sales opportunities across assigned territories and develop competitive strategies and tactical plans, including bundled offers and customized proposals, to strengthen market position
• Gather market intelligence and contribute to Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis by tracking competitor activities, food trends, and relevant industry developments
• Build and maintain strong relationships with key external stakeholders including Executive Chefs, Pastry Chefs, Food and Beverage (F&B) Managers, and Research and Development (R&D) Managers to drive brand loyalty and business sustainability
• Provide business direction, guidance, and training to Sub-Distributors and Wholesalers to strengthen channel performance and capability
• Conduct product demonstrations, menu creation sessions, and blind testing with customers to drive product conversion and brand switching
• Achieve sales targets and Key Performance Indicators (KPIs) consistently across assigned accounts to contribute to sustainable revenue growth
• Research and report on market, competitor, and customer data to generate actionable insights that support negotiations and informed business decisions, ensuring data is collected within required timelines
• Ensure timely collection of accounts receivable from trade customers in accordance with stipulated payment terms and company collection targets
• Ensure timely product delivery while maintaining product freshness and availability to meet customer expectations at all times
• Drive continuous self-development in Food Services knowledge and DKSH values to strengthen personal performance and professional growth
• Administrative duties and coordination tasks as required

What You Bring

• Diploma or Degree in Culinary, Bakery, Hospitality, or a related discipline
• Minimum one to two years of experience in a similar role; experience in sales with exposure to the Hotel, Restaurant, and Catering (HORECA) sector is highly desirable
• Basic knowledge and understanding of the industry, market landscape, competitors, and customers
• Solid knowledge of assigned territories, products, and services, with strong selling skills
• Strong communication and negotiation skills with the ability to influence key stakeholders effectively
• Basic research and analytical skills with the ability to interpret data and support business decisions
• Proficiency in office productivity tools including Microsoft Excel, Word, and PowerPoint
• Fluency in the local language and, ideally, in English, both written and spoken

Why Join DKSH

At DKSH, we help companies grow in Asia and enable people to perform at their best. You will be part of an organization that values accountability, collaboration, and long-term partnerships. We offer a dynamic environment where your contributions are visible and where you can build a meaningful career in Food Services.

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