EXECUTIVE, KEY ACCOUNT

Federlite Sdn Bhd; Puchong; On-site; MYR 78,000 - 123,000; Full time

Job summary

Federlite Sdn Bhd in Selangor is seeking a dynamic Key Account professional to grow sales and profit by managing relationships with major retail buyers. You will plan annual sales strategies, negotiate terms within budget, and drive promotional activities with internal teams.

The role requires analyzing weekly/monthly sell-in and sell-out data, monitoring competitors, ensuring timely collections, and maintaining CRM records.

Qualifications

• At least SPM in any field.
• Minimum 3 years FMCG (Modern Trade) experience preferred.
• Capable of generating reports and presentations using MS Office.
• Strong communication and problem-solving skills.
• Disciplined, self-motivated and proactive; able to work with minimal supervision.
• Comfortable with a fast-paced environment and handling multiple inquiries.

Responsibilities

• Build and maintain strong rapport with Key Account customers and buyers to foster long-term partnerships.
• Negotiate trading terms within budget while maximizing profit margins.
• Coordinate with buyers and internal departments to execute promotions and marketing activities.
• Track sales volumes and core sales fundamentals.
• Monitor competitors' products, pricing and activities.
• Review sell-in and sell-out data weekly, monthly, and YTD to identify growth opportunities.
• Track actual sales against targets using weekly, monthly, and YTD analyses.
• Manage payment collection hygiene to minimize overdue accounts.
• Maintain accurate CRM records.
• Perform other related duties as assigned.

Skills

Communication

Problem-solving

Sales-driven

Education

SPM

Tools

MS Office

Job description

We are looking for a dynamic and result-oriented talent to fill this position. This Key Account role focuses on growing sales and profit by managing relationships with major retail buyers. Key duties include planning annual sales strategies, negotiating trading terms within budget, and executing promotional activities. You will also coordinate with internal teams, analyze weekly and monthly sales data (sell-in/sell-out), monitor competitor trends, and ensure timely payment collections.

Company Background

Founded in 1983, Felton Malaysia is a leading wholesaler of plastic products (household and furniture) and window blinds in Malaysia.

Our primary customer base includes selling to major retail players and mom-and-pop stores from the general trade market.

1,500+ products across 6 major plastic categories are designed and developed by an in-house R&D team.

Our goal is to become Asia’s most renowned plastic brand. We aim to expand the plastic product offerings towards ASEAN countries and to innovate new concepts at the highest quality.

Job Responsibilities

Key Account Management: Build and maintain strong rapport with Key Account customers and buyers to foster long-term partnerships.

Commercial Negotiation: Negotiate trading terms with buyers to ensure all investments remain within budget while maximizing profit margins.

Cross-Functional Coordination: Coordinate closely with buyers and internal departments to ensure promotions and marketing activities are executed flawlessly.

Performance Tracking: Ensure the consistent delivery and tracking of sales volumes and core sales fundamentals.

Market Intelligence: Monitor and survey the market regularly to track competitors' products, pricing, and activities.

Data Analysis & Review: Review sales performance and promotional effectiveness (analysing both sell-in and sell-out data by category) on a weekly, monthly, and Year-To-Date (YTD) basis to identify growth opportunities.

Target Monitoring: Track actual sales achievements against set targets using weekly, monthly, and YTD analysis.

Financial Hygiene: Manage and monitor payment collection hygiene to minimize overdue accounts and maintain healthy cash flow.

Maintain accurate records of interactions and sales in the CRM system.

Ad-Hoc Duties: Perform other related duties and responsibilities as assigned by management.

Job Requirements

Candidate must possess at least SPM in any field.

At least 3 years of experience in FMCG (Modern Trade) will be preferable.

Capable of generating reports and presentations using MS Office.

Possess good communication and problem-solving skills.

Highly disciplined, self-oriented and proactive behaviour that can work with minimal supervision.

Comfortable working in a fast-paced environment and handling multiple inquiries.

Remuneration Package: Basic + Commission + Petrol Card

Office location: Bandar Kinrara, Puchong. This position requires occasional travel for client visits.