Key Account Manager (FMCG - CVS & Petrol Mart)

Randstad Malaysia; Puchong; On-site; MYR 120,000 - 180,000; Full time

Job summary

Randstad Malaysia is seeking a seasoned Key Account Manager to spearhead the retail expansion for a fast-growing food brand in Malaysia. You will own CVS channel development from ground zero, identify and secure listings with major networks like 7-Eleven, FamilyMart, myNEWS, and CU, and drive early commercial terms and campaigns.

This role requires at least 3 years in key account management within FMCG, direct channel experience, strong negotiation skills, and a strategic, data-driven mindset.

Qualifications

• 3+ years of Key Account Management experience in FMCG or Food.
• Direct CVS channel ownership and listings with major networks.
• Proven ability to build retail channels from scratch and close terms.

Responsibilities

• Build the CVS channel from ground zero and secure new brand listings.
• Target major CVS networks (7-Eleven, FamilyMart, myNEWS, CU) and expand to Petrol Mart accounts.
• Lead commercial negotiations including listing fees, TTAs, promos and margins.
• Manage sell-in/sell-out performance, demand forecasting, and stock coverage.

Skills

Key Account Management

FMCG experience

Channel development

Negotiation

Data analysis

Communication

Problem-solving

Education

Associate Degree/Diploma

Job description

We are currently looking for a Key Account Manager for an innovative, fast-growing food brand to spearhead its retail expansion across Malaysia. This role is tasked with building the Convenience Store (CVS) and Petrol Mart channels from the ground up, driving brand presence, listing agreements, and strategic channel growth. It requires your urgent attention.

• Reporting to: Managing Director
• Location: Puchong
• Pioneer a high-visibility channel expansion from scratch, taking complete ownership over new retail chain listings with direct C-suite mentorship and an accelerated fast-track to commercial leadership.

the role

• Build the Convenience Store (CVS) channel from ground zero, taking total business development ownership to prospect, pitch, and secure new brand listings.
• Target major CVS networks (e.g., 7-Eleven, FamilyMart, myNEWS, CU) as the primary focus, while expanding secondarily into national Petrol Mart accounts.
• Lead commercial negotiations, including listing fees, trading terms agreements (TTA), promotional funding, retail margins, and campaign mechanics.
• Manage account sell-in and sell-out performance, demand forecasting, planogram execution, and stock cover to prevent out-of-stock hotspots.

the experience

• Minimum 3 years of Key Account Management experience within the FMCG or Food industry.
• Direct channel expertise and established track record managing Convenience Stores (CVS) such as 7-Eleven, FamilyMart, myNEWS, or Petrol Mart accounts.
• Proven "hunter" capability with a track record of building retail channels, securing new account listings, and closing commercial terms from scratch.
• Strong mastery of modern trade listing processes, trade spend management, and commercial margin structures.
• Detail-oriented and strategic thinker with strong data analysis, communication, and problem-solving skills.

skills

no additional skills required

qualifications

no additional qualifications required

education

Associate Degree/Diploma