EXECUTIVE, DIGITAL MARKETING, KPJ KUALA SELANGOR

KPJ Healthcare Berhad; Kuala Lumpur; On-site; MYR 47,000 - 78,000; Full time

Job summary

KPJ Healthcare Berhad is seeking a Digital Marketing Executive to plan and manage the content calendar across SSHR’s digital platforms, including the website, social media, and newsletters. The role also handles digital advertising campaigns (SEO/SEM, Google Ads, Meta Ads) to drive traffic and generate leads.

You will monitor and update SSHR’s website content, track performance, and prepare reports with actionable insights.

Qualifications

• Bachelor’s degree in marketing or a related field with a focus on digital channels.

Responsibilities

• Plan and manage content calendar across SSHR’s digital platforms (website, social media, newsletters).
• Execute digital advertising campaigns (SEO/SEM, Google Ads, Meta Ads) to drive traffic and leads.
• Monitor and update SSHR’s website content, online forms, and digital listings.
• Track and analyse digital performance metrics; prepare reports with actionable insights.
• Respond to online inquiries, comments, and reviews in a timely and professional manner.
• Collaborate with the Creative and PR teams for integrated digital campaigns.
• Benchmark competitor digital strategies and recommend improvements.
• Support digital promotions for healthcare packages and hospital events.
• Ensure digital content aligns with SSHR’s branding and regulatory guidelines.

Skills

Content planning

Copywriting

Analytics

CRM tools

Education

Bachelor’s Degree in Marketing / Digital Media / Mass Communication

Tools

Google Ads

Meta Ads Manager

Adobe Photoshop

Illustrator

Canva

CMS systems

Job description

• To manage and enhance KPJ Kuala Selangor Specialist Hospital’s digital presence throughstrategic content planning, social media management, digital advertising, and performanceanalysis. The role supports the hospital’s marketing goals by driving online visibility,engagement, and lead generation.

JOB DESCRIPTION

• Plan and manage the content calendar across SSHR’s digital platforms (website,social media, newsletters).
• Execute digital advertising campaigns (SEO/SEM, Google Ads, Meta Ads) to drivetraffic and leads.
• Monitor and update SSHR’s website content, online forms, and digital listings.
• Track and analyse digital performance metrics; prepare reports with actionableinsights.
• Respond to online inquiries, comments, and reviews in a timely and professionalmanner.
• Collaborate with the Creative and PR teams for integrated digital campaigns.
• Benchmark competitor digital strategies and recommend improvements.
• Support digital promotions for healthcare packages and hospital events.
• Ensure digital content aligns with SSHR’s branding and regulatory guidelines.
• Perform other duties assigned by the Marketing Manager.

JOB REQUIREMENTS

Academic Qualifications:

• Bachelor’s Degree in Marketing, Digital Media, Mass Communication, or arelated field.
• 1-2 years of experience managing digital marketing platforms.
• Proficient in SEO, Google Ads, Meta Ads Manager, Adobe Photoshop/ Illustrator,Canva and CMS systems.
• Strong copywriting, content planning, and analytics skills.
• Familiarity with CRM tools and digital reporting.
• Certification in Digital Marketing is an advantage.
• High integrity, patience, and high attention to details.

Unlock job insights

Hirer responsiveness Salary match Number of applicants

Healthcare Services More than 10,000 employees

KPJ Healthcare Berhad is the leading provider of private healthcare services in Malaysia, with a history dating back to 1981 when it introduced the first private specialist hospital in Johor. The Group's core values of Safety, Courtesy, Integrity, Professionalism, and Continuous Improvement drive its integrated network of more than 29 specialist hospitals across Malaysia. Additionally, KPJ has expanded its presence internationally, with hospitals in Indonesia, Bangkok, and Bangladesh, as well as investments in retirement and age-care resorts in Australia and Malaysia.

KPJ's competitive advantage stems from its extensive reach and accessibility throughout the nation, offering a wide range of medical specialist services, some of which are pioneering in the country's healthcare industry. The company also excels in utilizing integrated technology to enhance patient care, including the adoption of Cloud Computing and continuous improvements to the KPJ Clinical Information System (KCIS). Furthermore, KPJ is exploring digitalized medical technology applications in areas such as E-Pharmacy, wearable technology, robotics, Artificial Intelligence (AI), and the Internet of Things (IoT).

With over three and a half decades of experience in hospital development and management, KPJ is built on strong fundamentals, positioning it well for the evolving healthcare industry. The company's health tourism segment has experienced significant growth through aggressive marketing strategies, expanding its footprint in various regions.

In addition to hospital-based care, KPJ has made strides in healthcare-related industries, particularly in KPJ Senior Living Care services and Healthcare Education, recognizing their potential for the future due to increasing consumer demand. KPJ hospitals have received recognition from accreditation bodies, ensuring the quality and safety of their services.

The company is committed to giving back to the community and has established a network of Klinik Wakaf An-Nur (KWAN) charity clinics and a Hospital Waqaf An-Nur (HWAN) to provide care to the underprivileged. With 18 KWAN clinics and five mobile clinics, KPJ's efforts have positively impacted over one million patients since 1998.

Overall, KPJ Healthcare Berhad's extensive network, commitment to innovation, and dedication to quality healthcare services and community outreach make it a prominent and trusted player in the private healthcare industry.

KPJ Healthcare Berhad is the leading provider of private healthcare services in Malaysia, with a history dating back to 1981 when it introduced the first private specialist hospital in Johor. The Group's core values of Safety, Courtesy, Integrity, Professionalism, and Continuous Improvement drive its integrated network of more than 29 specialist hospitals across Malaysia. Additionally, KPJ has expanded its presence internationally, with hospitals in Indonesia, Bangkok, and Bangladesh, as well as investments in retirement and age-care resorts in Australia and Malaysia.

KPJ's competitive advantage stems from its extensive reach and accessibility throughout the nation, offering a wide range of medical specialist services, some of which are pioneering in the country's healthcare industry. The company also excels in utilizing integrated technology to enhance patient care, including the adoption of Cloud Computing and continuous improvements to the KPJ Clinical Information System (KCIS). Furthermore, KPJ is exploring digitalized medical technology applications in areas such as E-Pharmacy, wearable technology, robotics, Artificial Intelligence (AI), and the Internet of Things (IoT).

With over three and a half decades of experience in hospital development and management, KPJ is built on strong fundamentals, positioning it well for the evolving healthcare industry. The company's health tourism segment has experienced significant growth through aggressive marketing strategies, expanding its footprint in various regions.

In addition to hospital-based care, KPJ has made strides in healthcare-related industries, particularly in KPJ Senior Living Care services and Healthcare Education, recognizing their potential for the future due to increasing consumer demand. KPJ hospitals have received recognition from accreditation bodies, ensuring the quality and safety of their services.

The company is committed to giving back to the community and has established a network of Klinik Wakaf An-Nur (KWAN) charity clinics and a Hospital Waqaf An-Nur (HWAN) to provide care to the underprivileged. With 18 KWAN clinics and five mobile clinics, KPJ's efforts have positively impacted over one million patients since 1998.

Overall, KPJ Healthcare Berhad's extensive network, commitment to innovation, and dedication to quality healthcare services and community outreach make it a prominent and trusted player in the private healthcare industry.

What can I earn as a Digital Marketing Executive