EXECUTIVE, DIGITAL MARKETING

KPJ Healthcare Berhad; Ampang Jaya; On-site; MYR 45,000 - 78,000; Full time

Job summary

KPJ Healthcare Berhad seeks a Digital Marketing Executive to manage the hospital's social media and website content. You will plan campaigns, create engaging photo and video content, and monitor online conversations to safeguard the hospital's reputation.

Responsibilities include updating doctor profiles, optimizing service pages, and collaborating with the Business Growth & Marketing team on branding initiatives. A marketing-related degree is preferred.

Qualifications

• Diploma or degree in Marketing, Mass Communication, Digital Media, Multimedia or related field.
• Experience creating photo and video content for digital platforms.
• Strong copywriting and content development skills.

Responsibilities

• Manage hospital's official social media platforms with content calendar.
• Plan, develop and execute social media campaigns.
• Produce high-quality photo and video content for digital platforms.
• Edit photos and videos using CapCut and Canva for timely publication.
• Update website content and doctors' profiles as required.
• Monitor online reputation and respond to enquiries and mentions.
• Collaborate with Business Growth & Marketing team on digital campaigns.

Skills

Social media management

Content creation

Photography

Videography

CapCut

Canva

CMS

Copywriting

Adobe Creative Suite

SEO & analytics

Education

Diploma or degree in Marketing, Mass Communication, Digital Media, Multimedia or a related field

Tools

CapCut

Canva

CMS

Adobe Photoshop

Premiere Pro

Job description

GENERAL DESCRIPTION
To manage and grow the hospital's digital presence across social media and website platforms by creating engaging content, fostering online communities, maintaining accurate digital information, safeguarding the hospital's online reputation, and driving audience engagement to support the hospital's business and branding objectives.

JOB DESCRIPTION

• Manage the hospital's official social media platforms, ensuring timely, consistent and engaging content is published according to the content calendar.
• Monitor daily social media activities, respond promptly to enquiries, comments and direct messages, and elevate complex cases where necessary.
• Plan, develop and execute social media campaigns to increase brand awareness, audience engagement and follower growth.
• Monitor social media trends and recommend creative content ideas that resonate with target audiences.
• Prepare monthly social media performance reports and recommend continuous improvements based on insights.
• Produce high-quality photo and video content for digital platforms, events, campaigns and hospital activities.
• Edit photos and short-form videos using mobile editing applications such as CapCut and Canva to support timely content publication.
• Develop engaging captions and digital content aligned with the hospital's branding and communication guidelines.
• Support live event coverage through photography, videography and real-time social media updates.
• Maintain and update the hospital website to ensure information remains accurate, relevant and up to date.
• Coordinate with internal stakeholders to update doctors' profiles, including biographies, qualifications, fellowship information, clinical interests and other relevant details.
• Update service pages, promotional campaigns, news articles and announcements as required.
• Regularly review website content to ensure consistency, accuracy and a positive user experience.
• Monitor online conversations, reviews and social media mentions relating to the hospital.
• Identify potential issues, negative sentiment or viral content that may impact the hospital's reputation and elevate appropriately.
• Support timely and professional responses to online feedback while adhering to the hospital's communication protocols.
• Monitor competitors and industry trends to identify opportunities and potential risks.
• Analyse social media and website performance using available analytics tools.
• Identify opportunities to improve audience engagement, content performance and digital reach.
• Recommend and implement initiatives to strengthen the hospital's online community and follower base.
• Stay updated on digital marketing trends, emerging platforms and best practices.
• Work closely with consultants to gather content and ensure timely updates.
• Support the Business Growth & Marketing team in digital campaigns, events and branding initiatives.

Coordinate with external agencies or vendors where required.

JOB REQUIREMENT

Education:

Diploma or degree in Marketing, Mass Communication, Digital Media, Multimedia or a related field.

Knowledge and Experiences:

• Minimum 2–4 years of experience in digital marketing, social media management or content creation.
• Experience managing multiple social media platforms for an organisation or brand.
• Experience creating photo and video content for digital platforms.
• Experience managing or updating website content using a Content Management System (CMS) is an advantage.
• Experience in the healthcare industry is preferred but not essential.
• Strong understanding of social media platforms, audience engagement and digital marketing best practices.
• Knowledge of social media analytics and performance reporting.
• Understanding of online reputation management and crisis communication.
• Familiarity with website content management and user experience principles.
• Knowledge of current digital trends, content formats and platform algorithms.
• Proficient in Canva and CapCut for content creation and editing.
• Strong photography and videography skills using mobile devices and/or cameras.
• Basic video editing and graphic design capabilities.
• Copywriting skills with the ability to develop engaging social media captions and digital content.
• Familiarity with Adobe Creative Suite (Photoshop, Illustrator or Premiere Pro) or similar editing software is an added advantage.
• Good organisational and time management skills with the ability to manage multiple priorities.

Personal attributes

• Self-motivated and able to work independently with minimal supervision.
• Creative, proactive and always seeking new ideas to improve engagement and digital performance.
• Strong sense of ownership and accountability for the hospital's digital presence.
• Excellent interpersonal and communication skills.
• Detail-oriented with a high level of accuracy.
• Adaptable and able to work effectively in a fast-paced environment.
• Calm and professional when handling online enquiries, complaints or reputation-related issues.
• Passionate about storytelling, digital content and building meaningful online communities.

What can I earn as a Digital Marketing Executive

KPJ Healthcare Berhad is the leading provider of private healthcare services in Malaysia, with a history dating back to 1981 when it introduced the first private specialist hospital in Johor. The Group's core values of Safety, Courtesy, Integrity, Professionalism, and Continuous Improvement drive its integrated network of more than 29 specialist hospitals across Malaysia. Additionally, KPJ has expanded its presence internationally, with hospitals in Indonesia, Bangkok, and Bangladesh, as well as investments in retirement and age-care resorts in Australia and Malaysia.

KPJ's competitive advantage stems from its extensive reach and accessibility throughout the nation, offering a wide range of medical specialist services, some of which are pioneering in the country's healthcare industry. The company also excels in utilizing integrated technology to enhance patient care, including the adoption of Cloud Computing and continuous improvements to the KPJ Clinical Information System (KCIS). Furthermore, KPJ is exploring digitalized medical technology applications in areas such as E-Pharmacy, wearable technology, robotics, Artificial Intelligence (AI), and the Internet of Things (IoT).

With over three and a half decades of experience in hospital development and management, KPJ is built on strong fundamentals, positioning it well for the evolving healthcare industry. The company’s health tourism segment has experienced significant growth through aggressive marketing strategies, expanding its footprint in various regions.

In addition to hospital-based care, KPJ has made strides in healthcare-related industries, particularly in KPJ Senior Living Care services and Healthcare Education, recognizing their potential for the future due to increasing consumer demand. KPJ hospitals have received recognition from accreditation bodies, ensuring the quality and safety of their services.

The company is committed to giving back to the community and has established a network of Klinik Wakaf An-Nur (KWAN) charity clinics and a Hospital Waqaf An-Nur (HWAN) to provide care to the underprivileged. With 18 KWAN clinics and five mobile clinics, KPJ's efforts have positively impacted over one million patients since 1998.

Overall, KPJ Healthcare Berhad's extensive network, commitment to innovation, and dedication to quality healthcare services and community outreach make it a prominent and trusted player in the private healthcare industry.

KPJ Healthcare Berhad is the leading provider of private healthcare services in Malaysia, with a history dating back to 1981 when it introduced the first private specialist hospital in Johor. The Group's core values of Safety, Courtesy, Integrity, Professionalism, and Continuous Improvement drive its integrated network of more than 29 specialist hospitals across Malaysia. Additionaly, KPJ has expanded its presence internationally, with hospitals in Indonesia, Bangkok, and Bangladesh, as well as investments in retirement and age-care resorts in Australia and Malaysia.

KPJ's competitive advantage stems from its extensive reach and accessibility throughout the nation, offering a wide range of medical specialist services, some of which are pioneering in the country's healthcare industry. The company also excels in utilizing integrated technology to enhance patient care, including the adoption of Cloud Computing and continuous improvements to the KPJ Clinical Information System (KCIS). Furthermore, KPJ is exploring digitalized medical technology applications in areas such as E-Pharmacy, wearable technology, robotics, Artificial Intelligence (AI), and the Internet of Things (IoT).

With over three and a half decades of experience in hospital development and management, KPJ is built on strong fundamentals, positioning it well for the evolving healthcare industry. The company's health tourism segment has experienced significant growth through aggressive marketing strategies, expanding its footprint in various regions.

In addition to hospital-based care, KPJ has made strides in healthcare-related industries, particularly in KPJ Senior Living Care services and Healthcare Education, recognizing their potential for the future due to increasing consumer demand. KPJ hospitals have received recognition from accreditation bodies, ensuring the quality and safety of their services.

The company is committed to giving back to the community and has established a network of Klinik Wakaf An-Nur (KWAN) charity clinics and a Hospital Waqaf An-Nur (HWAN) to provide care to the underprivileged. With 18 KWAN clinics and five mobile clinics, KPJ's efforts have positively impacted over one million patients since 1998.

Overall, KPJ Healthcare Berhad's extensive network, commitment to innovation, and dedication to quality healthcare services and community outreach make it a prominent and trusted player in the private healthcare industry.