Performance Marketing Executive

The Branding People Sdn Bhd; Kuala Lumpur; Remote; MYR 60,000 - 100,000; Full time

Benefits offered by this job

Remote flexibility

Upskilling opportunities

Competitive salary

Health & Wellness support

Growing team

Collaborative culture

Job summary

The Branding People Sdn Bhd is seeking a creative, data-driven Performance Marketing Executive to scale client brands across SEA with high-performing digital campaigns.

You'll ideate, execute, test, and optimize campaigns, crafting winning hooks and creative concepts while leveraging AI tools. English and Mandarin skills plus a portfolio boost your application.

Qualifications

• 1–3 years in performance marketing or related fields.
• Experience with Meta Ads Manager and TikTok Ads.
• Portfolio of campaigns and creative concepts is preferred.
• Strong analytical skills to identify trends from data.
• Proficiency in English and Mandarin is a plus.

Responsibilities

• Launch, manage, and optimize paid campaigns across digital platforms.
• Monitor performance and provide data-driven recommendations.
• Develop 5–10 new creative angles weekly to improve results.
• Conduct market and competitor research to spot opportunities.
• Collaborate with editors and creatives on high-converting creatives.
• Write ad angles, scripts, copies, and briefs for campaigns.
• Analyze metrics and prepare performance reports and insights.
• Track CPA, CPR, CTR, CPC, and ROAS to guide optimization.
• Test new concepts, audiences, and strategies for growth.
• Stay updated on trends, platform updates, and AI marketing tools.

Skills

Performance Marketing

Media Buying

Digital Marketing

TikTok Ads

Meta Ads Manager

Analytics

Bilingual English Mandarin

AI Tools

Tools

ChatGPT

Claude

Gemini

Job description

We're looking for a creative and data-driven Performance Marketing Executive to help scale our clients' brands across Southeast Asia through high-performing digital campaigns.

This role is ideal for someone who enjoys combining creativity with performance. You'll be involved in ad ideation, campaign execution, competitor research, creative testing, and performance optimization. Beyond campaign management, you'll play a key role in developing winning hooks, ad angles, and creative concepts that drive results. If you're passionate about consumer psychology, content trends, AI-powered marketing, and data-driven growth, we'd love to meet you.

What You'll Be Crafting

• Launch, manage, and optimize paid advertising campaigns across digital platforms

• Monitor campaign performance and make data-driven recommendations to improve results.

• Develop and test 5-10 new creative angles, hooks, and marketing concepts weekly to improve campaign performance.

• Conduct market research, trend analysis, competitor research, and ad monitoring to identify opportunities and winning strategies.

• Collaborate with Video Editors and Creative Teams to develop high-converting ad creatives.

• Write ad angles, video scripts, ad copies, creative briefs, and campaign messaging.

• Analyze campaign metrics and prepare reports on performance, trends, and key insights.

• Monitor key performance metrics such as CPA, CPR, CTR, CPC, and ROAS, and recommend optimization strategies based on data insights.

• Test new creative concepts, audience segments, and campaign strategies to drive continuous improvement.

• Stay updated on digital marketing trends, platform updates, consumer behavior, and emerging advertising strategies.

• Utilize AI tools such as ChatGPT, Claude, Gemini, or similar platforms for ideation, research, copywriting, scripting, and creative development.

Your Superpowers

• 1-3 years of experience in Performance Marketing, Media Buying, Digital Marketing, Growth Marketing, or related fields.

• Experience running campaigns on Meta Ads and/or TikTok Ads.

• Background in digital marketing agencies, e-commerce, or performance-driven industries is preferred.

• Strong understanding of Meta Ads Manager and key advertising metrics such as CPA, CPR, CTR, CPC, and ROAS.

• Demonstrated experience in content ideation, copywriting, hook creation, and creative strategy.

• A portfolio showcasing ad copies, creative concepts, marketing campaigns, content work, or creative projects will be highly preferred.

• Familiarity with AI tools for ideation, scripting, research, and creative development.

• Strong analytical skills with the ability to identify trends, patterns, and optimization opportunities from campaign data.

• Detail-oriented with a strong curiosity for understanding why advertisements succeed or fail.

• Comfortable working in a fast-paced, performance-driven environment.

• Strong written and verbal communication skills in English and Mandarin.

• Self-driven, proactive, and eager to learn new marketing strategies, platforms, and technologies.

What You'll Get Here

• Freedom to Work from Anywhere
  Remote flexibility that empowers deep work and creative flow.

• Upskilling That Actually Changes You
  Workshops, coaching, and exposure to brands across SEA with real learning and real growth.

• Lucrative Pay That Reflects Value
  Competitive salary packages designed to reward excellence, not just attendance.

• Health & Wellness Support
  Benefits that keep your mind sharp and your energy sustainable.

• People Who Want You to Win
  A driven team that collaborates, questions, builds - and celebrate progress.

• Plus More - Because We're Still Growing
  We refine, improve, and innovate constantly. You grow as we grow.