Marketing Manager (Digital, Content & Performance)

C&C Financial Solution; Johor Bahru; On-site; MYR 120,000 - 180,000; Full time

Benefits offered by this job

Attractive salary

Performance incentives

Leadership exposure

Build & lead marketing function

Industry exposure to financial sector

Job summary

C&C Financial Solution is seeking a hands-on Marketing Manager to lead the marketing team and drive measurable growth. This role goes beyond social media and owns our digital marketing function across brand, content strategy, creative direction, performance marketing, lead generation and conversion.

You will develop and optimize campaigns on Meta Ads, Google Ads and other platforms, build content calendars, direct video and design work, and align marketing with sales objectives to boost

Qualifications

• Minimum 4–6 years of relevant experience in Digital Marketing, Performance Marketing, Content Marketing or related fields.
• Proven experience in a Senior, Team Lead or Managerial capacity, with the ability to lead and develop a marketing team.
• Proven hands-on experience managing Meta Ads and lead-generation campaigns.
• Strong understanding of performance marketing, digital funnels and customer acquisition.
• Strong understanding of content creation, short-form video, creative strategy and social media marketing.
• Able to demonstrate measurable campaign results such as CPL, CPA, ROAS, leads, conversions or revenue generated.
• Experience managing advertising budgets and optimising campaign performance.
• Experience in building or growing a brand from the ground up is an advantage.
• Familiar with Meta Business Suite, Ads Manager, Google Ads and relevant analytics tools.
• Familiarity with AI-powered marketing and content creation tools is an advantage.
• Strong leadership, analytical, communication and project management skills.
• Experience in Financial Services, Banking, FinTech, SME Financing, Professional Services or other lead-generation industries is highly preferred.
• Proficiency in Mandarin (spoken and written) is required to effectively engage with Mandarin-speaking clients and target audiences.

Responsibilities

• Develop and execute overall digital marketing strategies aligned with company business objectives.
• Lead, mentor and manage the marketing team, ensuring clear KPIs, responsibilities and deliverables.
• Plan, manage and optimise paid advertising campaigns across Meta Ads, Google Ads and other relevant platforms.
• Develop lead-generation funnels and continuously improve campaign performance, including CPL, CPA, CTR, conversion rate, ROAS and ROI.
• Manage advertising budgets, audience targeting, retargeting, lookalike audiences and creative testing.
• Develop content strategies and content calendars across Facebook, Instagram, TikTok, XiaoHongShu and other relevant platforms, with clear objectives across brand awareness, engagement, lead generation and conversion.
• Lead and provide creative direction for short-form videos, videography, video editing, graphic design and copywriting.
• Strengthen the company's brand positioning, messaging and digital presence across all marketing channels.
• Oversee website content, landing pages and customer journeys, with a focus on improving conversion.
• Coordinate basic SEO and SEM initiatives to improve online visibility and lead generation.
• Monitor campaign and content performance, conduct A/B testing and identify opportunities for continuous improvement.
• Prepare regular marketing KPI and performance reports and present actionable insights to Management.
• Work closely with the Sales team and Management to align marketing activities with lead quality, conversion and revenue objectives.
• Utilise AI and marketing technology to improve content creation, research, creative development and marketing efficiency.

Skills

Digital marketing

Performance marketing

Content marketing

Lead generation

Team leadership

Brand strategy

Campaign optimization

Analytics

Communication

Project management

Mandarin proficiency

Tools

Meta Ads

Google Ads

Meta Business Suite

Ads Manager

SEO/SEM

AI-powered tools

Analytics tools

Job description

We are looking for a hands-on and performance-driven Marketing Manager to lead our marketing team and drive measurable business growth.

This role goes beyond managing social media.

You will take ownership of our digital marketing function — from brand positioning, content strategy and creative direction to performance marketing, lead generation, campaign optimisation and conversion.

If you understand how to turn content and advertising into qualified leads and business results, we want to hear from you.

Key Responsibilities

Develop and execute overall digital marketing strategies aligned with company business objectives.

Lead, mentor and manage the marketing team, ensuring clear KPIs , responsibilities and deliverables.

Plan, manage and optimise paid advertising campaigns across Meta Ads, Google Ads and other relevant platforms.

Develop lead-generation funnels and continuously improve campaign performance, including CPL, CPA, CTR, conversion rate, ROAS and ROI.

Manage advertising budgets, audience targeting, retargeting, lookalike audiences and creative testing.

Develop content strategies and content calendars across Facebook, Instagram, TikTok, XiaoHongShu and other relevant platforms, with clear objectives across brand awareness, engagement, lead generation and conversion.

Lead and provide creative direction for short-form videos, videography, video editing, graphic design and copywriting.

Strengthen the company's brand positioning, messaging and digital presence across all marketing channels.

Oversee website content, landing pages and customer journeys, with a focus on improving conversion.

Coordinate basic SEO and SEM initiatives to improve online visibility and lead generation.

Monitor campaign and content performance, conduct A/B testing and identify opportunities for continuous improvement.

Prepare regular marketing KPI and performance reports and present actionable insights to Management.

Work closely with the Sales team and Management to align marketing activities with lead quality, conversion and revenue objectives.

Utilise AI and marketing technology to improve content creation, research, creative development and marketing efficiency.

Requirements

Minimum 4–6 years of relevant experience in Digital Marketing, Performance Marketing, Content Marketing or related fields.

Proven experience in a Senior, Team Lead or Managerial capacity, with the ability to lead and develop a marketing team.

Proven hands‑on experience managing Meta Ads and lead‑generation campaigns.

Strong understanding of performance marketing, digital funnels and customer acquisition.

Strong understanding of content creation, short‑form video, creative strategy and social media marketing.

Able to demonstrate measurable campaign results such as CPL, CPA, ROAS, leads, conversions or revenue generated.

Experience managing advertising budgets and optimising campaign performance.

Experience in building or growing a brand from the ground up is an advantage.

Familiar with Meta Business Suite, Ads Manager, Google Ads and relevant analytics tools.

Familiarity with AI‑powered marketing and content creation tools is an advantage.

Strong leadership, analytical, communication and project management skills.

Experience in Financial Services, Banking, FinTech, SME Financing, Professional Services or other lead‑generation industries is highly preferred.

Proficiency in Mandarin (spoken and written) is required to effectively engage with Mandarin‑speaking clients and target audiences.

What We're Looking For

• Digital / Meta advertising campaigns and results
• Content, creative or brand‑building projects
• Lead‑generation results, including CPL / CPA / ROAS / conversions
• Advertising budgets handled and your specific contribution to the results

Shortlisted candidates may be invited to present 1–2 previous marketing case studies during the interview.

Why Join Us?

• Attractive Basic Salary
• Performance-Based Incentives
• Leadership Role with Direct Exposure to Management
• Opportunity to Build & Lead the Marketing Function
• Exposure to the Financial Services & SME Market
• Fast-Growing & Entrepreneurial Working Environment

Ready to take ownership of marketing performance and build something from the ground up?