Distributor Growth & Route Excellence Lead

Magnum RFM Ice Cream, Inc. (Selecta Philippines); Malaysia; On-site; MYR 70,000 - 90,000; Full time

Job summary

The Magnum Ice Cream Company is seeking a Distributor Development Executive to drive distributor performance, strengthen route-to-market execution, and ensure adherence to company standards. This role focuses on improving distributor capability, sales growth, and market execution to hit targets.

You will review KPIs, support channel development across grocery, mini market, and HORECA, and coach field teams to deliver perfect store standards and strong field presence.

Qualifications

• Has experience in sales or distributor management and can operate confidently in the fast-moving consumer goods industry
• Thinks end-to-end and takes ownership for results
• Is comfortable working in a fast-moving, evolving organisation
• Values collaboration, clarity and low-ego ways of working

Responsibilities

• Review distributor performance against KPIs (sales, coverage, strike rate, inventory, OSA)
• Ensure distribution targets, numeric distribution, and weighted distribution are met.
• Support channel development (grocery, mini market, convenience, HORECA, etc.).
• Drive perfect store standards and excellence in execution.
• Optimize sales coverage and routing for distributor sales teams.
• Ensure effective field force deployment: SR, Supervisors, Merchandisers.
• Conduct joint field visits to coach and improve sales capability
• Validate market execution via regular trade audits
• Support recruitment, training, and capability development of distributor teams.
• Conduct coaching sessions on selling skills, product knowledge, and execution.
• Produce weekly and monthly sales performance reports.
• Analyze market trends, competitor activities, and improvement opportunities.
• Provide insights to internal teams on issues affecting sales, service level, or distributor operations.

Job description

The Magnum Ice Cream Company is seeking a Distributor Development Executive to drive distributor performance, strengthen route-to-market execution, and ensure adherence to company standards. This role focuses on improving distributor capability, sales growth, and market execution to hit targets.

You will review KPIs, support channel development across grocery, mini market, and HORECA, and coach field teams to deliver perfect store standards and strong field presence.