Distributor Growth & Performance Lead (Contract)

Magnum Ice Cream Co.; Kulim; On-site; MYR 50,000 - 100,000; Full time

Job summary

Magnum Ice Cream Co. in Malaysia seeks a contract-based Distributor Development Executive to drive distributor performance, strengthen route-to-market, and ensure compliance with company standards.

This role focuses on improving distributor capability, sales growth, operational excellence, and market execution to achieve business targets. You will review distributor performance against KPIs, support channel development across grocery, mini market, convenience, and HORECA, and drive perfect store

Qualifications

• Experience in sales or distributor management in FMCG.
• Ability to review KPIs like sales, coverage, strike rate, inventory, OSA.
• Experience in field coaching, recruitment, training of distributor teams.
• Ability to produce weekly and monthly sales reports.

Responsibilities

• Review distributor performance against KPIs (sales, coverage, strike rate, inventory, OSA).
• Ensure distribution targets, numeric distribution, and weighted distribution are met.
• Support channel development (grocery, mini market, convenience, HORECA, etc.).
• Drive perfect store standards and excellence in execution.
• Optimize sales coverage and routing for distributor sales teams.
• Ensure effective field force deployment: SR, Supervisors, Merchandisers.
• Conduct joint field visits to coach and improve sales capability.
• Validate market execution via regular trade audits.
• Support recruitment, training, and capability development of distributor teams.
• Conduct coaching sessions on selling skills, product knowledge, and execution.
• Produce weekly and monthly sales performance reports.
• Analyze market trends, competitor activities, and improvement opportunities.
• Provide insights to internal teams on issues affecting sales, service level, or distributor operations.

Skills

Sales Management

Distributor Management

Route-to-Market

Coaching & Training

Job description

Magnum Ice Cream Co. in Malaysia seeks a contract-based Distributor Development Executive to drive distributor performance, strengthen route-to-market, and ensure compliance with company standards.

This role focuses on improving distributor capability, sales growth, operational excellence, and market execution to achieve business targets. You will review distributor performance against KPIs, support channel development across grocery, mini market, convenience, and HORECA, and drive perfect store