Direct Marketing Lead: Email, SMS & WhatsApp Growth

Evolut Holdings Pte. Ltd.; Kuala Lumpur; Sur place; MYR 120 000 - 180 000; Plein temps

Résumé du poste

Evolut Holdings Pte. Ltd. seeks a direct marketing lead to own email, SMS, and WhatsApp campaigns across Singapore, Malaysia, and Hong Kong. You will plan, write, and optimize campaigns, balancing promotional content with educational material to build trust and drive revenue.

You will manage Klaviyo and similar platforms, segment audiences, and collaborate with product teams to align launches with regional priorities, maintaining data integrity and campaign consistency.

Qualifications

• 3-4+ years of direct marketing experience with a strong focus on email marketing.
• Experience with SMS and WhatsApp marketing is a plus.
• Hands-on experience with Klaviyo, Mailchimp, or similar platforms.
• Ability to build segments, manage flows, and interpret performance data.
• Fluent English (written and verbal).

Responsabilités

• Campaign planning and execution across multiple markets.
• Email and copy strategy to balance promotional and educational content.
• Lead product launches with segmentation and messaging.
• CRM & platform management, ensuring clean data and compliant segmentation.
• Data-driven optimization and testing to improve engagement.
• Explore new engagement channels and keep campaigns culturally relevant.

Connaissances

Email marketing

Copywriting

Analytics & data interpretation

Campaign planning

Cross-market execution

Outils

Klaviyo

Mailchimp

Description du poste

Evolut Holdings Pte. Ltd. seeks a direct marketing lead to own email, SMS, and WhatsApp campaigns across Singapore, Malaysia, and Hong Kong. You will plan, write, and optimize campaigns, balancing promotional content with educational material to build trust and drive revenue.

You will manage Klaviyo and similar platforms, segment audiences, and collaborate with product teams to align launches with regional priorities, maintaining data integrity and campaign consistency.