Marketing Executive, Direct Marketing

Evolut Holdings Pte. Ltd.; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

Evolut Holdings Pte. Ltd. seeks a direct marketing lead to own email, SMS, and WhatsApp campaigns across Singapore, Malaysia, and Hong Kong. You will plan, write, and optimize campaigns, balancing promotional content with educational material to build trust and drive revenue.

You will manage Klaviyo and similar platforms, segment audiences, and collaborate with product teams to align launches with regional priorities, maintaining data integrity and campaign consistency.

Qualifications

• 3-4+ years of direct marketing experience with a strong focus on email marketing.
• Experience with SMS and WhatsApp marketing is a plus.
• Hands-on experience with Klaviyo, Mailchimp, or similar platforms.
• Ability to build segments, manage flows, and interpret performance data.
• Fluent English (written and verbal).

Responsibilities

• Campaign planning and execution across multiple markets.
• Email and copy strategy to balance promotional and educational content.
• Lead product launches with segmentation and messaging.
• CRM & platform management, ensuring clean data and compliant segmentation.
• Data-driven optimization and testing to improve engagement.
• Explore new engagement channels and keep campaigns culturally relevant.

Skills

Email marketing

Copywriting

Analytics & data interpretation

Campaign planning

Cross-market execution

Tools

Klaviyo

Mailchimp

Job description

You'll own Stryv's direct marketing engine—building, executing, and optimizing email, SMS, and WhatsApp campaigns that inform, educate, and drive revenue. You'll work across multiple audiences and markets, balancing promotional campaigns with educational content that builds brand trust.

Key Responsibilities:

Campaign Planning & Execution: Develop and maintain a comprehensive email and direct marketing campaign calendar across all markets. Plan campaigns that drive seasonal promotions, product launches, and customer education initiatives. Coordinate closely with product managers to align on launch timelines and messaging, and work with local marketing teams across Singapore, Malaysia, and Hong Kong to ensure campaigns reflect regional priorities and insights. Effective cross-team communication is essential to align timelines, share customer data, and ensure consistent execution across channels.

Email & Copy Strategy: Write compelling, culturally relevant copy for email campaigns, SMS, and WhatsApp that converts. Balance promotional messaging with helpful beauty, wellness, and health educational content that connects back to Stryv offerings.

Product Launches: Lead direct marketing strategy for new product announcements, including segmentation, messaging, and optimization to drive awareness and early adoption.

CRM & Platform Management: Work with external partners to develop and execute Stryv's overall CRM strategy. Manage day-to-day operations and optimization on Klaviyo, ensuring clean data, effective segmentation, and compliance across markets.

Data-Driven Optimization: Use user data and campaign analytics to identify engagement opportunities, test messaging approaches, and refine targeting to improve performance over time.

Innovation & Testing: Identify and test new engagement channels, messaging formats, and audience segments. Stay current on trends in direct marketing and identify opportunities for Stryv to stand out.

Cross-Market Execution: Adapt campaigns for Singapore, Malaysia, and Hong Kong audiences, ensuring cultural relevance and local compliance while maintaining brand consistency.

Required Qualifications

3-4+ years of direct marketing experience, with a strong focus on email marketing. Experience with SMS and WhatsApp marketing is a plus.

Platform expertise: Hands-on experience with Klaviyo, Mailchimp, or similar email/CRM platforms. Ability to build segments, manage flows, and interpret performance data.

Copywriting & Messaging: Ability to write clear, compelling, and engaging copy across multiple channels. Demonstrated experience writing for regional markets (Southeast Asia preferred) with cultural sensitivity and awareness.

Language: Fluent English (written and verbal)

AI & Workflow Optimization: Experience using AI tools (ChatGPT, Claude, or similar) to improve content creation, campaign planning, and operational efficiency.

Analytical Mindset: Comfortable reading analytics, A/B testing results, and adjusting strategy based on data.