Lifecycle & Retention Marketing Pro (Email, WhatsApp)

Randstad Malaysia; Petaling Jaya; Presencial; MYR 56.000 - 89.000; Jornada completa

Descripción de la vacante

Randstad Malaysia is partnering with a fast-growing ecommerce and retail brand in the consumer lifestyle space to hire a hands-on CRM/Retention Marketing professional. You will own end-to-end lifecycle campaigns, automated flows, and customer engagement channels.

We seek 2–4 years’ experience in CRM or lifecycle marketing, with proficiency in Klaviyo, Braze, or Mailchimp, plus multi-channel experience (WhatsApp, loyalty, push). Strong copywriting and PDPA knowledge are essential.

Formación

• 2–4 years of hands-on experience in CRM, retention, or lifecycle marketing, preferably in e-commerce or retail.
• Proficiency in email marketing automation platforms such as Klaviyo, Braze, or Mailchimp, with experience in segmentation and retention data.
• Experience managing multiple customer engagement channels (WhatsApp, loyalty programs, push notifications).
• Strong written English, engaging copy, and testing/QA focus.

Responsabilidades

• Develop, execute, and optimize automated customer journeys (welcome, browse/cart abandonment, post-purchase, win-back).
• Manage monthly campaign calendar, copywriting, briefing, A/B testing, and data quality.
• Oversee WhatsApp broadcasts and automated journeys, push/in-app messaging, and PDPA compliance.
• Oversee loyalty program operations: tiers, points, redemptions, referrals, member promotions.
• Develop customer segments from CRM data and monitor retention metrics.

Conocimientos

CRM

Lifecycle marketing

Copywriting

A/B testing

QA

Educación

College/Pre-University

Herramientas

Klaviyo

Braze

Mailchimp

Stamped

Shopify

Microsoft Dynamics 365

Descripción del empleo

Randstad Malaysia is partnering with a fast-growing ecommerce and retail brand in the consumer lifestyle space to hire a hands-on CRM/Retention Marketing professional. You will own end-to-end lifecycle campaigns, automated flows, and customer engagement channels.

We seek 2–4 years’ experience in CRM or lifecycle marketing, with proficiency in Klaviyo, Braze, or Mailchimp, plus multi-channel experience (WhatsApp, loyalty, push). Strong copywriting and PDPA knowledge are essential.