Junior Performance Marketing

Private Advertiser; Selangor; On-site; MYR 39,000 - 58,000; Full time

Job summary

Private Advertiser in Malaysia is seeking a Junior Performance Marketing Executive to support user acquisition campaigns across Meta, TikTok, and other platforms. You will help with campaign setup, monitoring, and optimization to drive efficient growth.

You will analyze metrics like ROAS, CPA, CTR, and CPC, collaborate with creative and CRM teams, and participate in testing to improve funnel performance. This role offers a fast-paced environment and clear opportunities to grow into a performance

Qualifications

• Basic understanding of Meta Ads / Facebook Ads.
• Familiar with digital marketing metrics such as ROAS, CPA, CTR, and Conversion Rate.
• Good analytical and problem-solving skills.
• Able to work independently in a fast-paced environment.

Responsibilities

• Launch and manage paid advertising campaigns across Meta Ads and other platforms.
• Monitor daily campaign performance and analyze metrics (CPA, ROAS, CTR, CPC, CPM).
• Assist with audience and creative testing and budget adjustments for scaling.
• Update daily performance reports and coordinate with Creative/CRM/Performance teams.

Skills

Analytical skills

Learning ability

Proactive

Performance mindset

Independent work

Tools

Meta Ads

TikTok Ads

Google Ads

Excel/Sheets

Job description

We are looking for a performance-driven Junior Performance Marketing Executive to support our digital user acquisition campaigns across multiple online platforms.

You will be involved in:

Paid advertising campaigns

Campaign monitoring

Creative testing

Performance reporting

User acquisition optimization

This role is suitable for candidates who are interested in:

Performance Marketing

Meta / TikTok Advertising

Campaign scaling

User acquisition strategies

Key Responsibilities

Campaign Execution

Assist in launching and managing paid advertising campaigns

Support campaign setup across Meta Ads and other digital platforms

Upload creatives, ad copy, CTA variations, and campaign assets

Ensure tracking links and campaign structures are properly implemented

Daily Campaign Monitoring

Monitor and analyze campaign performance metrics including:

CPA

ROAS

CTR

CPC

CPM

Conversion Rate

FTR/FTD

Funnel Performance

Identify underperforming campaigns and escalat**?** performance issues when necessary.

Performance Optimization

Assist with audience testing and creative testing

Support budget adjustments and campaign scaling

Monitor creative fatigue and ad performance trends

Work closely with senior team members on optimization strategies

Reporting & Data Tracking

Update daily performance reports

Monitor traffic and conversion quality

Work closely with:

Creative Team

Design Team

CRM Team

Performance Marketing Team

Funnel efficiency

Requirements

Basic Requirements

Basic understanding of Meta Ads / Facebook Ads

Familiar with digital marketing metrics such as:

ROAS

CPA

CTR

Conversion Rate

Good analytical and problem-solving skills

Responsible and willing to learn

Able to work independently in a fast-paced environment

Preferred Skills

Experience running paid ads is an advantage

Familiar with TikTok Ads or Google Ads is a plus

Basic Excel / Google Sheets knowledge

Understanding of performance marketing or user acquisition concepts

Agency / Ecommerce / Lead Generation experience is a plus

Ideal Candidate

We are looking for someone who:

Is highly interested in performance marketing

Enjoys analyzing numbers and campaign performance

Has strong learning ability

Is proactive and performance-oriented

Wants to grow into a Performance Marketer / Media Buyer role

Performance-based growth opportunities

Training and mentorship provided

Fast-paced working environment