Digital Marketing Executive / Senior Executive

Cambridge English For Life Sdn Bhd (HQ); Petaling Jaya; On-site; MYR 60,000 - 90,000; Full time

Job summary

Cambridge English For Life (CEFL) in Malaysia is seeking a Digital Marketing Executive / Senior Executive to plan and manage multi-channel campaigns, create compelling content, and oversee brand governance across HQ and franchisee centres.

You will drive customer engagement, monitor social performance, and continually optimise spend and content strategy to achieve KPIs. Proficiency in English is essential; Malay and Mandarin are a plus.

Qualifications

• Bachelor's degree in marketing, business studies/administration, or management, or equivalent.
• 2–3 years of digital or media agency experience or managing brand(s) with strong digital touchpoints.
• Good understanding of brand guidelines, with a proven track record in social media account management.
• Proficiency in English; Malay and Mandarin are advantageous.
• Familiarity with SEO is a bonus.

Responsibilities

• Campaign Strategy & Performance Management: Plan and execute multi-channel digital marketing campaigns (SEO/SEM, paid ads, email, social).
• Content Creation & PR Management: Write engaging copy for social media, websites, PR, and paid ads; lead influencer networks and media outreach.
• Brand Governance & Franchisee Support: Maintain brand guidelines and support HQ-owned and franchisee centres.
• Customer Success & Engagement: Monitor social channels, ensure error-free content publishing, deliver high-quality customer service.
• Reporting & Optimisation: Analyse digital metrics and optimise ad spend and content strategy.

Skills

Campaign planning

Performance management

Content creation

Social media management

Analytics & reporting

Stakeholder collaboration

Education

Bachelor's degree in Marketing/Business

Job description

Digital Marketing Executive / Senior Executive

Campaign Strategy & Performance Management: Plan and execute multi-channel digital marketing campaigns (SEO/SEM, paid ads, email, social). Work with performance agencies to track and optimise full-funnel KPIs (CPL, CPLV, CPR).

Content Creation & PR Management: Write high-engagement copy for social media, websites, PR, and paid ads. Lead influencer/KOL networks, media outreach, and celebrity collaborations to build brand ambassador relationships and improve share of voice (SOV).

Brand Governance & Franchisee Support: Maintain brand guidelines across all digital collateral. Review, support, and provide feedback on social media content for HQ-owned and franchisee centres, collaborating with internal departments like Academic and Operations.

Customer Success & Engagement: Monitor social channels, maintain error‑free content publishing, track ad performance, and deliver prompt, high‑quality customer service for inbound enquiries.

Reporting & Optimisation: Analyse digital metrics, track monthly account growth against KPIs, identify user‑experience trends, and continuously optimise ad spend and content strategy.

The requirements:

Minimum degree in marketing, business studies/administration, or management, or equivalent

At least 2-3 years of experience in a digital or media agency, or managing brand(s) with strong digital touchpoints

Have a good understanding of brand guidelines, with a proven track record in social media account management beforehand. E.g., Facebook, Instagram (YouTube and Google are a bonus)

Tech‑savvy and an adopter of the latest digital marketing concepts, strategies, and best practices. Familiarity with SEO is an added advantage.

Native/proficient in writing and speaking English. Malay and Mandarin are added advantages.

Have strong self‑starter mind set, initiate and propose aspects to complete or deliver KPI. Willing to go further and have inquisitive mind set to maximise creativity and able to work under pressure and ad‑hoc tasks

Established in 2001, Cambridge English For Life (CEFL) is the leading provider of accredited ready to launch English language programmes. CEFL is characterised by its unique history, a commitment to quality education, a growing network of centres in Malaysia and a strict adherence to the following guiding principles:

Working with a trained, qualified and experienced teaching faculty,

Keeping to its dynamic and proven effective syllabus,

Offering practical courses of study leading to internationally recognised qualifications (such as the prestigious Cambridge English Language examinations), and

Developing lifelong skills for all age groups.

Established in 2001, Cambridge English For Life (CEFL) is the leading provider of accredited ready to launch English language programmes. CEFL is characterised by its unique history, a commitment to quality education, a growing network of centres in Malaysia and a strict adherence to the following guiding principles:

Working with a trained, qualified and experienced teaching faculty,

Keeping to its dynamic and proven effective syllabus,

Offering practical courses of study leading to internationally recognised qualifications (such as the prestigious Cambridge English Language examinations), and

Developing lifelong skills for all age groups.

What can I earn as a Digital Marketing Executive