Digital Marketing Executive - FMCG MNC

Randstad Malaysia; Kuala Lumpur; On-site; MYR 50,000 - 73,000; Full time

Job summary

Randstad Malaysia is seeking a Digital Marketing Executive in Kuala Lumpur to drive digital campaign execution, performance marketing, social media presence, and e-commerce growth strategies.

You will collaborate with internal teams and external agencies to deliver high-quality content, monitor metrics, and stay ahead of digital trends to strengthen brand visibility and consumer engagement.

Qualifications

• Bachelor's degree in Digital Marketing, Mass Communication, Marketing, or a related field.
• 1 to 3 years of experience in digital marketing or digital agency management within consumer goods.
• Strong understanding of digital platforms, social media strategy, and e-commerce ecosystems.
• Solid analytical skills with a data-informed approach to digital metrics.
• Proactive mindset with strong written and verbal communication skills.

Responsibilities

• Assist in managing end-to-end digital marketing execution, social media campaigns, and digital P.R. efforts.
• Support e-commerce campaign setups, product listings, and platform activation strategies.
• Monitor key digital metrics, track online conversion performance, and compile campaign post-mortem reports.
• Collaborate with internal creative units and external digital/media agencies to deliver high-quality content.
• Stay informed on emerging digital trends, platform algorithm updates, and online consumer behavior to drive digital growth.

Skills

Campaign management

Social media strategy

E-commerce

Analytics

Education

Bachelor Degree

Job description

Digital Marketing Executive

Location: Kuala Lumpur, Malaysia

Employment Type: Full-time

About the Company

Our client is a global FMCG MNC and market leader in the food FMCG sectors. Renowned for its product quality and continuous innovation, the company holds a strong commercial presence across regional and global markets. They offer a dynamic environment dedicated to nurturing talent and developing future digital leaders.

About the Role

As a Digital Marketing Executive, you will manage digital campaign execution, performance marketing, social media presence, and e-commerce growth strategies to strengthen brand visibility and digital consumer engagement.

Key Responsibilities

• Assist in managing end-to-end digital marketing execution, social media campaigns, and digital P.R. efforts.

• Support e-commerce campaign setups, product listings, and platform activation strategies.

• Monitor key digital metrics, track online conversion performance, and compile campaign post-mortem reports.

• Collaborate with internal creative units and external digital/media agencies to deliver high-quality content.

• Stay informed on emerging digital trends, platform algorithm updates, and online consumer behavior to drive digital growth.

Requirements

• Bachelor’s Degree in Digital Marketing, Mass Communication, Marketing, or a related field.

• 1 to 3 years of experience in digital marketing or digital agency management within consumer goods.

• Strong understanding of digital platforms, social media strategy, and e-commerce ecosystems.

• Solid analytical skills with a data-informed approach to digital metrics.

• Proactive mindset with strong written and verbal communication skills.

skills

no additional skills required

qualifications

no additional qualifications required

education

Bachelor Degree