Digital Marketing Executive

Borong; Kuala Lumpur; On-site; MYR 48,000 - 72,000; Full time

Job summary

Borong is seeking a Digital Marketing Executive to own social media channels and performance marketing. You will also contribute to blog content and community management to strengthen Borong’s online presence and drive growth.

Reporting to the Marketing Lead, you’ll use data and collaboration to refine strategies, execute campaigns, and scale results across platforms. This role suits someone who thrives with structure yet adapts as priorities evolve.

Qualifications

• Bachelor’s/Diploma in Marketing, Mass Communication, Business or related field.
• 2–4 years in digital marketing, social media or performance marketing.
• Proficient in English; Bahasa Malaysia is a plus.
• Experience with Meta and Google Ads campaigns.
• Familiar with SEO, Google Analytics and content tools.

Responsibilities

• Plan and manage monthly content calendar across platforms.
• Create copy and coordinate with designers for social content.
• Publish content on Facebook, LinkedIn, Instagram, TikTok, etc.
• Monitor campaigns and report performance metrics.

Skills

Social media management

Performance marketing

Google Ads

Meta Ads

SEO

Google Analytics

Canva

CapCut

English proficiency

Project management

Education

Bachelor’s or Diploma in Marketing/Communications

Tools

Meta Business Suite

Google Ads

Job description

We're looking for a proactive and detail-oriented Digital Marketing Executive to join our marketing team. In this role, you'll take ownership of our social media channels and performance marketing activities while contributing to blog content and community management to strengthen our online presence and support business growth.

You’ll report to the Marketing Lead, who provides strategic direction, guidance, and support while giving you the space to take ownership of execution. We believe the best ideas come from collaboration, so you’ll be encouraged to share your perspectives, recommend improvements, and use data and insights to help shape our marketing efforts. We’ll regularly review performance together, refine our approach, and continuously improve what we do.

This role is well suited for someone who enjoys working with structure but is also comfortable adapting when priorities evolve. You don’t need to have all the answers from day one. What matters most is your curiosity, willingness to learn, and the initiative to solve problems independently.

If you’re looking for a team where you can learn, take ownership, and grow your skills, we’d love to hear from you.

Key Responsibilities:

Social Media Management

• Plan and manage the monthly content calendar across all social media platforms.
• Create engaging copy and coordinate with designers to produce high-quality social media content.
• Publish content across Facebook, LinkedIn, Instagram, TikTok, and other relevant platforms.
• Respond to enquiries and comments across social media platforms in a timely and professional manner.
• Monitor social media trends and recommend new content ideas to improve engagement and reach.
• Ensure all content aligns with the company's brand voice and business objectives.

Paid Advertising

• Setting up and managing Meta Ad and Google Ad campaigns.
• Monitor campaign performance and report on key metrics.
• Support the testing of ad creatives, copy, and audiences to improve campaign performance.
• Work closely with the team to implement campaign optimisations and achieve marketing objectives

Content Writing

• Write SEO-optimised blog articles to improve organic search rankings.
• Conduct keyword research and identify content opportunities.
• Work with internal stakeholders to gather information and develop meaningful content.

Performance & Reporting

• Monitor website and campaign performance using tools such as Google Analytics and Meta Business Suite.
• Prepare regular marketing reports with insights and recommendations.
• Stay updated with digital marketing trends, platform updates, and industry best practices.

Requirements

• Diploma or Bachelor's Degree in Marketing, Mass Communication, Business, or a related field.
• 2–4 years of experience in digital marketing, social media management, or performance marketing.
• Proficient in English, with good written and verbal communication skills. Proficiency in Bahasa Malaysia is an advantage.
• Proficient in Canva, CapCut or similar editing tools for creating and editing social media content.
• Experience managing Meta and Google Ad campaigns.
• Knowledge of SEO principles and keyword research.
• Familiarity with Google Analytics and Meta Business Suite.
• Strong organisational and project management skills.
• Ability to work independently while collaborating effectively with cross-functional teams.
• Creative mindset with attention to detail and strong analytical skills.

Bonus Points

• Experience using marketing automation or CRM platforms (e.g. Brevo, HubSpot).
• Experience working in B2B, eCommerce, SaaS, or marketplace businesses.

What Success Looks Like

Within your first 6–12 months, you’ll:

• Execute a consistent and engaging social media content strategy.
• Produce good-quality blog content that supports marketing campaigns.
• Execute and manage Meta Ads campaigns consistently.
• Maintain timely, professional engagement with our online community.
• Use campaign insights and analytics to continuously improve marketing performance.