Digital Marketing Executive

ASUS; Kuala Lumpur; On-site; MYR 90,000 - 130,000; Full time

Job summary

ASUS in Kuala Lumpur is seeking a seasoned Digital Marketing professional (Senior Executive / Assistant Manager) to execute strategies hands-on, ensuring effective implementation and driving marketing outcomes.

The role requires leading end-to-end campaigns, managing content across English and BM, and optimizing media buys, SEO/SEM, and e‑commerce efforts to grow brand presence and engagement.

Qualifications

• Degree/Diploma in Marketing or related field.
• At least two years of digital marketing experience.
• Hands-on in campaign setup and performance marketing.

Responsibilities

• Lead and manage all in-house digital campaigns.
• Plan and implement end-to-end digital strategy with ROI & KPI measurements.
• Manage content across channels in English and BM.
• Oversee social media management and community engagement.
• Plan and monitor digital media buys (Facebook, Google Ads).
• Develop SEO/SEM strategy and analytics reports.
• Coordinate e‑commerce content updates.
• Oversee influencer and affiliate marketing initiatives.
• Analyze data and provide optimization insights.
• Coordinate with management and external partners.

Skills

Digital Marketing

Campaign management

SEO/SEM

Content marketing

Analytics

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

Google Ads

Facebook Ads

LinkedIn Ads

Job description

We're seeking a seasoned Digital Marketing (Senior Executive / Assistant Manager) at a executive level (individual contributor). This role requires a hands‑on professional who excels in the execution of digital marketing strategies and plans, ensuring effective implementation and driving successful marketing outcomes.

About the Role

This role requires a hands‑on professional who excels in the execution of digital marketing strategies and plans, ensuring effective implementation and driving successful marketing outcomes.

Responsibilities

• Report to Digital Marketing Team Lead to lead and manage all assigned digital campaigns in-house
• Build, plan and implement overall digital strategy and manage the proposed strategy from end‑to‑end, including ROI and KPI measurements
• Manage digital related campaigns including but not limited to:
• Content Marketing – across multiple digital/social media channels in multiple languages (English & BM) to drive campaign/product awareness, engagement and conversion.
• Social media channels management (Facebook, Instagram, TikTok, YouTube, LinkedIn, etc) – content creation and query responding across all social media channels and owned platforms.
• Digital media buy – Plan, execute and monitor digital media buy (Facebook, GDN, Google AdWords) that boost awareness and engagement. Knowledgeable in other social/digital platform media buy like LinkedIn and TikTok would be an added advantage.
• SEO/SEM/Google Analytics - Plan, develop and implement SEO strategy. Monitor and provide report based on Google Analytics stats
• E‑commerce - Develop, monitor, write and update product content contained on eCommerce websites/portals.
• Digital campaign – Plan, manage and monitor performance of digital campaign or contest (including liaising with agencies), including Influencer Marketing, Affiliate marketing, etc. Regularly update content for the website, e‑mail marketing and push messages
• Reporting and analytics – Analysing data, providing insights and observations for improvement for campaigns, media buy, website, social media channels and e‑Commerce.
• Execute activities based on quarterly digital marketing planning and budget control.
• Communicate effectively with management and peers within the company as well as external vendor (agency partner, media, etc.)
• Any other tasks as assigned by the management.

Qualifications

• Must possess a Degree/Diploma in Marketing / Public Relations / Mass Communications / Business / Advertising or a recognized college education in a related discipline.
• At least two (2) years of working experience in the digital marketing field, mandatory to have hands‑on experience in digital campaign setup, management and performance marketing.

Required Skills

• Must possess strong interest in IT, gadgets, hardware, components and/or desktop solutions.
• Good command of English and Bahasa Malaysia, both spoken and written. Able to communicate in Chinese would be an added advantage.
• Display a proactive, positive and agile attitude, friendly personality, ability to interact with various groups/levels of people, willing to learn for self‑improvement and possess keen attention to details.

Preferred Skills

• Knowledgeable in other social/digital platform media buy like LinkedIn and TikTok would be an added advantage.