Digital Marketing Executive (Malaysia｜Johor Bahru)

VICTORIA WORLD ACADEMY PTE. LTD.; Johor; On-site; MYR 39,000 - 78,000; Full time

Job summary

VICTORIA WORLD ACADEMY PTE. LTD. is seeking a digitally savvy Digital Marketing Executive to grow the student base and raise brand visibility in Malaysia. The role directly influences sign-ups through campaigns, content, and promotions.

Responsibilities include managing campaigns across Meta, Google, TikTok, and YouTube; creating targeted content; optimizing landing pages and funnels; and collaborating with Admissions to meet enrollment goals. A 1-year contract with renewal is offered.

Qualifications

• Degree in Sales, Digital Marketing, Business, or related field.
• Experience in sales and marketing, preferably in education.
• Strong knowledge of social platforms and marketing tools.

Responsibilities

• Plan, execute, and manage online marketing campaigns across Meta, Google, TikTok, YouTube.
• Create targeted content and ad creatives for parents and teens in Malaysia.
• Manage presence across social platforms with engaging, conversion-focused posts.
• Develop landing pages, lead forms, and funnels to drive sign-ups, including retargeting.
• Track and optimize campaign performance using Google Analytics and Meta Business Suite.
• Conduct A/B tests to improve ads, messaging, and conversions.
• Collaborate with Admissions to align campaigns with enrollment goals.
• Respond to inquiries, qualify leads, and follow up to convert.
• Propose promotions and bundles to drive urgency and sign-ups.
• Monitor competitors and generate innovative ideas to stay ahead.
• Craft persuasive ad copy, blog posts, emails, and video scripts.
• Support reputation management by responding professionally to comments and reviews.
• Capture student success stories and testimonials.

Skills

Digital marketing

Social media management

Content creation

Communication skills

Lead generation

Analytical mindset

Education

Bachelor's degree in Sales, Digital Marketing, Business or related field

Tools

Google Analytics

Meta Business Suite

TikTok Ads

YouTube Ads

Facebook/Instagram Ads

Job description

( 1-Year Contract, subject to renewal)

Reports to: Regional Director based in Singapore

Job Summary:

We’re seeking a digitally savvy Digital Marketing Executive to grow our student base and increase brand visibility. This is not just a marketing job - it’s a high-impact role where your campaigns directly influence student sign-ups.

Responsibilities:

• Plan, execute, and manage online marketing campaigns (Meta Ads, Google Ads, TikTok, YouTube) to generate qualified student leads.
• Create targeted content and ad creatives that appeal to parents, teens in Malaysia.
• Manage and grow our presence across all relevant social platforms (Facebook, Instagram, TikTok, LinkedIn, etc) with engaging and conversion-focused posts.
• Develop landing pages, lead forms, and funnels that drive sign-ups - including retargeting and remarketing efforts.
• Track and optimize campaign performance using Google Analytics, Meta Business Suite, and other tools.
• Conduct A/B tests to improve ad performance, messaging, and conversions.
• Work closely with the Admissions team to align campaigns with enrollment goals and intake periods.
• Respond to online inquiries quickly, qualify leads, and follow up to encourage conversion.
• Propose promotions, bundles, or limited-time offers to help drive urgency and sign-ups.
• Monitor competitor digital activity and suggest innovative ideas to keep us ahead in the market.
• Craft persuasive ad copy, blog posts, emails, and video scripts that build trust and interest.
• Support reputation management by responding to comments, reviews, and DMs professionally and promptly.
• Capture and promote student success stories and testimonials to showcase outcomes.

Requirements:

• A degree in Sales, Digital Marketing, Business, or a related field.
• Proven experience in sales and marketing, preferably in education industry.
• Strong knowledge of social media platforms and digital marketing tools.
• Creative mindset with excellent communication and content creation skills.
• Ability to develop compelling marketing materials and storytelling content.
• Strong interpersonal skills with a client-focused approach.
• Proactive, organized, and capable of managing multiple projects simultaneously.