Senior Digital Marketing Executive (Financial Education)

MVC Resources; Kuala Lumpur; On-site; MYR 60,000 - 90,000; Full time

Job summary

Zohorecruit in Kuala Lumpur is seeking a Senior Digital Marketing Executive to lead performance-driven campaigns across education, fintech, and coaching sectors. You will manage paid and organic strategies, optimize budgets, and drive customer acquisition and engagement.

The ideal candidate has at least 3 years in performance marketing, strong analytical skills, and a creative eye for ads, content, and campaigns across Meta, Google, and email channels.

Qualifications

• Diploma or Degree holder.
• Minimum 3 years of hands-on performance marketing experience.
• Must Have: Meta Ads, Google Ads, ClickFunnels, HubSpot CMS, Email Marketing.
• Self-motivated and proactive problem solver with excellent leadership skills.
• Strong analytical mindset with data-driven marketing, testing, and optimization.
• Good to have: Experience and/or interest in marketing for financial and/or education industries.

Responsibilities

• Develop, brainstorm, and execute creative marketing ideas including paid digital marketing strategies in the education and fintech sectors.
• Set up and optimise ad campaigns on Facebook, Instagram, Google, YouTube, and other online channels.
• Customize marketing messages to resonate with the target audience, enhancing brand visibility and credibility in Malaysia.
• Craft compelling content for organic and paid ads including, landing pages, email campaigns, and social media to educate and convert prospects.
• Manage and analyse campaigns performance, budgets and perform A/B testing to maximize return on marketing dollars.
• Conduct market research, plan surveys and analyze customers insights such as Zoom chats to understand the psychology of our customers.
• Constantly look out for and explore new marketing trends and platforms.

Skills

Leadership

Analytical mindset

Content strategy

A/B testing

Creative eye

Education

Diploma or Degree

Tools

Meta Ads

Google Ads

HubSpot CMS

ClickFunnels

Email Marketing

Job description

Kuala Lumpur, Malaysia | Posted on 01/21/2026

• Country Malaysia

Job Description

About The Company

Headquartered in Singapore, we have empowered the financial lives of over 34,000 students across 160 countries. We impact the lives of over a million people a year through our online videos, courses, and live webinars.

With a strong digital presence and a growing global audience, they specialize in delivering high-quality investment education, fintech-driven learning experiences, and coaching programs that transform financial literacy. As they expand their presence in Malaysia, they seek a strategic marketing leader to drive customer engagement and revenue growth through innovative digital campaigns. Our client is a prominent player in the online schools for investors and traders industry, with a global footprint and a strong online presence.

Job Summary

The Senior Digital Marketing Executive will play a pivotal role in shaping and executing high-impact marketing strategies within the education, financial technology, and coaching sectors. This role requires a results-driven professional who can lead a team, develop compelling marketing campaigns, and optimize performance-driven strategies to attract and retain customers. The ideal candidate will have expertise in digital marketing, content strategy, and customer acquisition within the fintech, education, or coaching industries.

• Develop, brainstorm, and execute creative marketing ideas including paid digital marketing strategies in the education and fintech sectors
• Set up and optimise ad campaigns on Facebook, Instagram, Google, YouTube, and other online channels
• Customize marketing messages to resonate with the target audience, enhancing brand visibility and credibility in Malaysia.
• Craft compelling content for organic and paid ads including, landing pages, email campaigns, and social media to educate and convert prospects
• Manage and analyse campaigns performance, budgets and perform A/B testing to maximize return on marketing dollars
• Conduct market research, plan surveys and analyze customers insights such as Zoom chats to understand the psychology of our customers
• Constantly look out for and explore new marketing trends and platforms

Requirements

• Diploma or Degree holder
  
• Minimum 3 years of hands-on performance marketing experience
  
• Must Have: Meta Ads, Google Ads, ClickFunnels, HubSpot CMS, Email Marketing
• Self-motivated and proactive problem solver with excellent leadership skills
  
• Strong analytical mindset with a passion for data-driven marketing, testing, and optimization
  
• A creative eye for design and what makes ads pop and content interesting
• Good to have: Experience and/or interest in marketing for financial and/or education industries