Digital Marketing Executive

Bold Inspiration (M) Sdn Bhd; Penang; On-site; MYR 28,000 - 45,000; Full time

Job summary

Bold Inspiration (M) Sdn Bhd is seeking a Digital Marketing Executive to manage social media campaigns and craft content proposals. The role is on-site in Penang and involves hands-on scripting, editing, and copywriting for social media assets across platforms such as TikTok, YouTube Shorts, and Instagram Reels.

The ideal candidate has a Bachelor’s degree in Advertising/Media/Marketing, experience with video production, and is fluent in English and Mandarin or Bahasa Malaysia to liaise with

Qualifications

• Bachelor’s degree or equivalent in Advertising/Media, Marketing, or related field.
• Experience creating video content for social platforms (TikTok, YouTube Shorts, Instagram Reels).
• Ability to liaise with other departments and external creators.

Responsibilities

• Oversees growth of all social media channels.
• Develops content strategy to drive awareness, engagement and conversions via organic and paid channels.
• Manages collaboration with external creators.

Skills

Video scripting

Video editing

Copywriting

Social media management

Content strategy

Education

Bachelor’s Degree in Advertising/Media/Marketing

Job description

Bold Inspiration is currently exploring for TALENTS like you to join us as Digital Marketing Executive. You will be mainly responsible for managing digital advertising campaign and specialize in Social Media Content Proposal and Execution.

Responsibilities

Oversees the growth of all social media channels

Develop content strategy to drive awareness, engagement and conversions through organic and paid marketing channels

Management and collaboration with external creators

Job Description

Proven experience in video scripting, editing and copywriting for social media content. (e.g. TikTok, YouTube Shorts, or Instagram Reels), as well as preparing the shooting plan.

Understanding on the requirements and needs of local demographic on social media, interest in automotive would be advantage

Experience in managing social media account, e.g. Instagram, TikTok, XiaoHongShu

Proactive, quick learner and detail-oriented.

Required languages: English/ Mandarin / Bahasa Malaysia (to liaise with other department)

This job requests an on-site work. And it is located in Penang.

QUALIFICATIONS

Candidates must possess at least a Bachelor’s Degree, Post Graduate Diploma, Professional Degree, Advertising/Media, Mass Communication, Marketing, E-Commerce, or equivalent.