Senior Digital Marketing Lead — Campaigns & Growth

JM EDUCATION GROUP SDN. BHD.; Subang Jaya; On-site; MYR 45,000 - 89,000; Full time

Benefits offered by this job

Medical benefits

Parking allowances

Training / On the Job Training

Overseas travel allowances

Annual trip

Job summary

JM Education Group Sdn Bhd, headquartered in Subang Jaya Selangor, invites a Digital Marketing Executive to lead the marketing team and drive digital campaigns for student counselling services and university partners. You will manage social media, content creation, and events while optimizing lead generation and performance across platforms.

We seek a bachelor or diploma holder with ≥3 years’ leadership in marketing, strong English, Malay, and optional Mandarin, and willingness to travel.

Qualifications

• Bachelor’s degree or diploma in any field.
• Experience leading a marketing team is required.
• Strong written and verbal communication skills.

Responsibilities

• Lead the Marketing team and manage digital marketing campaigns and media buying decisions.
• Monitor performance across Facebook, Instagram, TikTok and Google and implement improvements.
• Research and propose innovative channels to reach students and parents.
• Produce campaign reports and analyses.
• Manage JM website and social media accounts, publish YouTube/TikTok videos, testimonials, photos and write ups.
• Strategize to improve targeted digital marketing for sustainable lead generation.
• Promote JM counselling services and university/college partnerships.
• Plan and coordinate education roadshows, campaigns, information sessions and exhibitions.
• Meet company KPI.

Skills

Digital marketing

Social media marketing

Leadership

Team management

Communication skills

Videography

Education

Bachelor's degree / Diploma

Job description

JM Education Group Sdn Bhd, headquartered in Subang Jaya Selangor, invites a Digital Marketing Executive to lead the marketing team and drive digital campaigns for student counselling services and university partners. You will manage social media, content creation, and events while optimizing lead generation and performance across platforms.

We seek a bachelor or diploma holder with ≥3 years’ leadership in marketing, strong English, Malay, and optional Mandarin, and willingness to travel.