PBTB - Assistant Manager, Digital Marketing & D2C

prudential; Kuala Lumpur; Hybride; MYR 100 000 - 160 000; Plein temps

Résumé du poste

Prudential is seeking a Social & Digital Lead to manage and execute the organization’s social and digital initiatives, ensuring a strong brand presence and meaningful customer engagement across owned, earned, and paid channels.

The role focuses on leading social media strategy, campaign execution, content coordination, and data-driven optimization, collaborating with Brand, Creative, and cross-functional teams to deliver impactful digital experiences.

Qualifications

• Bachelor's degree in Marketing, Communications or related field.
• 5-8 years of experience in social, digital, web, and performance marketing roles.
• Strong written and verbal communication in English & Bahasa Malaysia.
• Proven experience managing agencies, budgets, and multi-channel campaigns.

Responsabilités

• Plan, manage, and execute social media activities across platforms to drive engagement and build long-term digital community for PruBSN.
• Manage social listening and insights to surface actionable recommendations.
• Activate and optimize digital campaigns across owned, earned, and paid channels.

Connaissances

Social media strategy

Digital campaigns

Analytics & insights

Leadership & coaching

Stakeholder management

Formation

Bachelor's degree in Marketing/Communications

Outils

Sprinklr

Google Analytics

Facebook Ads Manager

Description du poste

Prudential's purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people's career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed.

Role Purpose

To manage and execute the organization's social & digital initiatives, ensuring consistent brand presence, strong customer engagement, and effective delivery of digital campaigns across owned, earned, and paid channels.

Key Accountabilities

Social Media Strategic Planning, Execution & Community Building .

• Plan, manage, and execute social media activities across platforms, with focus on driving meaningful engagement and building long-term digital community for PruBSN.
• Engagement rate, reach, and follower growth.
• Quality of conversations and interactions.
• Evidence of sustained community participation and advocacy.

Social Listening & Insights (Sprinklr)

• Own and manage the Sprinklr social listening tool, ensuring it is configured, monitored, and reviewed regularly to surface actionable insights that inform content, engagement and community strategies.
• Quality and relevance of insights generated.
• Actionable recommendations shared with stakeholders.
• Evidence of insights applied to improve engagement and content strategy.

Digital Campaign Execution

• Activate and manage approved brand-led campaigns across social, web, paid digital channels, ensuring effective platform adaptation, timely deployment, and ongoing optimization.
• On-time activation across digital channels.
• Effectiveness of platform-specific adaptations.
• Contribution to engagement, awareness, and leads targets.
• Quality of optimization based on performance and social listening insights.

Content Coordination & Optimisation

• Coordinate with Brand & Creative and Agency partners to ensure digital initiatives are aligned with brand direction, business priorities, and customer experience goals.
• Cost per lead (CPL), cost per acquisition (CPA), and ROI.
• Conversion performance across key digital touchpoints.
• Effective budget optimization and forecasting.

Data, Analytics & Optimization

• Embed a data-driven decision-making culture by leveraging analytics and insights to continuously optimize campaigns and digital performance.
• Timely, actionable reporting and insights.
• Evidence of optimization based on data.
• Continuous improvement in campaign effectiveness.

Cross-Functional & Centre of Excellence Collaboration

• Work closely with the Brand & Creative Lead and Corporate Communications Lead within the Centre of Excellence to ensure digital initiatives are aligned to brand direction and narrative, while prioritizing performance and impact.
• Collaborate with Product, Acquisition, IT, Customer, and other stakeholders to deliver cohesive and effective digital execution.
• Consistency of brand expression across digital channels
• On strategy delivery of priority initiatives
• Effectiveness of cross-functional collaboration

Leadership & Capability Building

• Lead, coach, and develop the Social & Digital team, building strong digital capability, accountability, and future-ready skills.
• Team performance and engagement.
• Capability uplift across social, digital, and performance disciplines.
• Clear ownership and delivery standards.

Innovation & Future Readiness

• Continuously assess emerging platforms, tools, and digital trends to keep the brand competitive, relevant, and future ready.
• Adoption of new tools or approaches with measurable impact
• Speed and effectiveness of response to market shifts
• Ongoing improvement in digital effectiveness

Qualification and Experience

• Bachelor's degree in marketing, Communications, Business, or a related field.
• 5-8 years of experience in social, digital, web, and performance marketing roles
• Strong expertise in social media strategy, web management, SEO/SEM, paid media, and lead generation
• Proven experience managing agencies, budgets, and multi-channel campaigns
• Strong analytical mindset with the ability to translate insights into action
• Excellent stakeholder management and cross functional collaboration skills
• Strong written and verbal communication skills in English & Bahasa Malaysia
• Familiarity with Shariah Guidelines

Prudential is an equal opportunity employer. We provide equality of opportunity of benefits for all who apply and who perform work for our organisation irrespective of sex, race, age, ethnic origin, educational, social and cultural background, marital status, pregnancy and maternity, religion or belief,