PBTB | Assistant Manager, Digital Marketing & D2C

Prudential; Malaysia; On-site; MYR 180,000 - 240,000; Full time

Job summary

Prudential is seeking a skilled Social & Digital Lead to steer the brand’s social media strategy and digital campaigns in Malaysia. You will drive engagement, community building, and measurable outcomes across owned, earned, and paid channels, while coordinating with Brand, Creative, and IT teams.

You will manage agencies and budgets, apply analytics to optimize performance, and mentor the Social & Digital team to build future-ready capabilities in a fast-paced environment.

Qualifications

• Bachelor’s degree in marketing, Communications, Business, or a related field.
• 5-8 years of experience in social, digital, web, and performance marketing roles.
• Strong expertise in social media strategy, web management, SEO/SEM, paid media, and lead generation.
• Proven experience managing agencies, budgets, and multi-channel campaigns.
• Strong analytical mindset with the ability to translate insights into action.
• Excellent stakeholder management and cross functional collaboration skills.
• Strong written and verbal communication skills in English & Bahasa Malaysia.
• Familiarity with Shariah Guidelines.

Responsibilities

• Plan, manage, and execute social media activities across platforms, with focus on engagement and long-term community building.
• Own Sprinklr social listening, extract actionable insights, and inform content and engagement strategies.
• Activate and manage approved brand-led campaigns across social, web, paid channels with timely deployment.
• Coordinate with Brand & Creative and Agencies to ensure alignment with brand direction and business priorities.
• Embed data-driven optimization with timely reporting and performance improvements.
• Collaborate with Product, Acquisition, IT, Customer, and other stakeholders for cohesive execution.
• Lead, coach, and develop the Social & Digital team, ensuring capability uplift.

Skills

Social media strategy

Web management

SEO/SEM

Paid media

Lead generation

Agency management

Budget management

Analytics

Stakeholder management

Cross-functional collaboration

English communications

Bahasa Malaysia communications

Shariah guidelines familiarity

Education

Bachelor’s degree in marketing, Communications, or related field

Job description

Prudential’s purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people’s career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed.

Role Purpose:

To manage and execute the organization’s social & digital initiatives, ensuring consistent brand presence, strong customer engagement, and effective delivery of digital campaigns across owned, earned, and paid channels. This role is responsible for day-to-day planning execution, optimization, social listening, and reporting, translating digital strategy into sustained engagement and long-term community building that supports brand trust, relevance, and business outcomes for PruBSN.

Key Accountabilities:

Social Media Strategic Planning, Execution & Community Building.

Plan, manage, and execute social media activities across platforms, with focus on driving meaningful engagement and building long-term digital community for PruBSN.

Engagement rate, reach, and follower growth.

Quality of conversations and interactions.

Evidence of sustained community participation and advocacy.

Social Listening & Insights (Sprinklr)

Own and manage the Sprinklr social listening tool, ensuring it is configured, monitored, and reviewed regularly to surface actionable insights that inform content, engagement and community strategies.

Quality and relevance of insights generated.

Actionable recommendations shared with stakeholders.

Evidence of insights applied to improve engagement and content strategy.

Digital Campaign Execution

Activate and manage approved brand-led campaigns across social, web, paid digital channels, ensuring effective platform adaptation, timely deployment, and ongoing optimization.

On-time activation across digital channels.

Effectiveness of platform-specific adaptations.

Contribution to engagement, awareness, and leads targets.

Quality of optimization based on performance and social listening insights.

Content Coordination & Optimisation

Coordinate with Brand & Creative and Agency partners to ensure digital initiatives are aligned with brand direction, business priorities, and customer experience goals.

Cost per lead (CPL), cost per acquisition (CPA), and ROI.

Conversion performance across key digital touchpoints.

Effective budget optimization and forecasting.

Data, Analytics & Optimization

Embed a data-driven decision-making culture by leveraging analytics and insights to continuously optimize campaigns and digital performance.

Timely, actionable reporting and insights.

Evidence of optimization based on data.

Continuous improvement in campaign effectiveness.

Cross-Functional & Centre of Excellence Collaboration

Work closely with the Brand & Creative Lead and Corporate Communications Lead within the Centre of Excellence to ensure digital initiatives are aligned to brand direction and narrative, while prioritizing performance and impact.

Collaborate with Product, Acquisition, IT, Customer, and other stakeholders to deliver cohesive and effective digital execution.

Consistency of brand expression across digital channels On strategy delivery of priority initiatives Effectiveness of cross-functional collaboration

Leadership & Capability Building

Lead, coach, and develop the Social & Digital team, building strong digital capability, accountability, and future-ready skills.

Team performance and engagement.

Capability uplift across social, digital, and performance disciplines.

Clear ownership and delivery standards.

Innovation & Future Readiness

Continuously assess emerging platforms, tools, and digital trends to keep the brand competitive, relevant, and future ready.

Adoption of new tools or approaches with measurable impact

Speed and effectiveness of response to market shifts

Ongoing improvement in digital effectiveness

Qualification and Experience

Bachelor’s degree in marketing, Communications, Business, or a related field.

5-8 years of experience in social, digital, web, and performance marketing roles

Strong expertise in social media strategy, web management, SEO/SEM, paid media, and lead generation

Proven experience managing agencies, budgets, and multi-channel campaigns

Strong analytical mindset with the ability to translate insights into action

Excellent stakeholder management and cross functional collaboration skills

Strong written and verbal communication skills in English & Bahasa Malaysia

Familiarity with Shariah Guidelines

Equal Opportunity Employer

Prudential is an equal opportunity employer. We provide equality of opportunity of benefits for all who apply and who perform work for our organisation irrespective of sex, race, age, ethnic origin, educational, social and cultural background, marital status, pregnancy and maternity, religion or belief, disability or part-time / fixed-term work, or any other status protected by applicable law.

We encourage the same standards from our recruitment and third-party suppliers taking into account the context of grade, job and location.

We also allow for reasonable adjustments to support people with individual physical or mental health requirements.

We are Prudential. For every life, we are partners. For every future, we are protectors.

Prudential plc provides life and health insurance and asset management to 17 million customers across 20 markets in Asia and Africa.

We are headquartered in Hong Kong and have dual primary listings on the Stock Exchange of Hong Kong and the London Stock Exchange.

We are focused on four strategic regions: Greater China, ASEAN, India and Africa.

Our customers are served by around 55,000 agents and more than 200 bank partners.

Prudential plc is not affiliated in any manner with Prudential Financial, Inc., a company whose principal place of business is in the United States of America or with the Prudential Assurance Company, a subsidiary of M&G plc, a company incorporated in the United Kingdom.

Find out more at www.prudentialplc.com Follow us on LinkedIn