Senior Digital & Performance Marketing Lead

Prudential plc; Kuala Lumpur; On-site; MYR 150,000 - 190,000; Full time

Job summary

Prudential plc. is seeking a Lead Digital & Social Marketing professional to develop and drive integrated social, digital, web and performance strategies that align with brand and business goals.

You will oversee the social ecosystem, content planning, publishing, and community engagement to strengthen trust and advocacy while managing SEO/SEM, paid media, and lead generation for measurable ROI.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business or related field.
• 5–8 years’ experience in social, digital, web and performance marketing roles.
• Strong expertise in social media, web management, SEO/SEM, paid media and lead generation.
• Proven experience with agencies, budgets, and multi‑channel campaigns.
• Strong analytical skills and ability to translate insights into strategy and action.
• Strong stakeholder management and communication skills (English & Bahasa Malaysia).
• Familiarity with Shariah Guidelines.

Responsibilities

• Develop and execute integrated social, digital, web and performance strategies aligned to business and brand goals.
• Oversee social strategy, content planning, publishing, and community engagement to drive trust and advocacy.
• Manage website, SEO/SEM, content experience and optimise overall channel performance.
• Lead paid media performance marketing to maximise ROI, improve funnel efficiency, and deliver measurable outcomes.
• Embed data-driven decision-making and continuous optimisation across digital campaigns.
• Align digital initiatives to brand direction and partner with Product, Acquisition, IT, Customer and other teams for cohesive execution.
• Lead and develop the Social & Digital team, strengthening digital capability and accountability.
• Identify emerging tools, platforms and trends to keep the brand competitive and future‑ready.

Skills

Social Media

Web Management

SEO/SEM

Lead Generation

Paid Media

Analytical Skills

Stakeholder Management

English & Bahasa Malaysia

Shariah Guidelines

Education

Bachelor’s degree in Marketing, Communications, Business or related field

Job description

Prudential plc. is seeking a Lead Digital & Social Marketing professional to develop and drive integrated social, digital, web and performance strategies that align with brand and business goals.

You will oversee the social ecosystem, content planning, publishing, and community engagement to strengthen trust and advocacy while managing SEO/SEM, paid media, and lead generation for measurable ROI.