PBTB | Senior Manager, Digital & Performance Marketing

Prudential Services Asia; Kuala Lumpur; On-site; MYR 180,000 - 300,000; Full time

Job summary

Prudential Services Asia in Malaysia is seeking a Senior Digital & Social Strategy Leader to build a cohesive, data-driven digital ecosystem that aligns with brand goals and accelerates demand generation.

You will lead integrated social, web, and paid media strategies, oversee content and SEO, partner with cross-functional teams, and develop the Social & Digital team to stay ahead of emerging channels and trends.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business or related field.
• 5–8 years’ experience in social, digital, web and performance marketing roles.
• Strong expertise in social media, web management, SEO/SEM, paid media and lead generation.
• Proven experience with agencies, budgets, and multi‑channel campaigns.
• Strong analytical skills and ability to translate insights into strategy and action.
• Strong stakeholder management and communication skills (English & Bahasa Malaysia).
• Familiarity with Shariah Guidelines.

Responsibilities

• Develop and execute integrated social, digital, web and performance strategies.
• Oversee social strategy, content planning, publishing, and engagement.
• Manage website, SEO/SEM, content experience and channel performance.
• Lead paid media to maximise ROI and improve funnel efficiency.
• Embed data-driven decision-making and optimization across campaigns.
• Collaborate with Product, Acquisition, IT and Customer teams.
• Lead and build the Social & Digital team capability.

Skills

Social media management

Digital marketing

SEO/SEM

Lead generation

Data analytics

Stakeholder management

English & Bahasa Malaysia

Education

Bachelor’s degree in Marketing, Communications, Business or related field

Job description

Prudential’s purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people’s career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed.

Role Purpose

Lead and drive the organisation’s social, digital, web and performance marketing strategy. Build a cohesive, data-driven, customer‑centric digital ecosystem that strengthens brand relevance and accelerates demand generation. Translate business objectives into high‑impact digital execution across owned, earned and paid channels.

Organisation Context

Operates within the Digital, Brand & Communications function and aligned under the Centre of Excellence (COE) model. Works closely with Brand Creative Lead and Corporate Communications Lead to ensure alignment with brand direction and narrative. Accountable for performance outcomes across awareness, engagement, acquisition and conversion.

Key Accountabilities

• Digital & Social Strategy Leadership Develop and execute integrated social, digital, web and performance strategies aligned to business and brand goals.
• Social Media & Content Ecosystem Oversee social strategy, content planning, publishing, and community engagement to drive trust and advocacy.
• Web, SEO & Owned Digital Channels Manage website, SEO/SEM, content experience and optimise overall channel performance.
• Performance & Growth Marketing Lead paid media performance marketing to maximise ROI, improve funnel efficiency, and deliver measurable outcomes.
• Data, Analytics & Optimization Embed data-driven decision-making and continuous optimisation across digital campaigns.
• Cross‑Functional & COE Collaboration Align digital initiatives to brand direction and partner with Product, Acquisition, IT, Customer and other teams for cohesive execution.
• Leadership & Capability Building Lead and develop the Social & Digital team, strengthening digital capability and accountability.
• Innovation & Future Readiness Identify emerging tools, platforms and trends to keep the brand competitive and future‑ready.

Qualifications & Experience

• Bachelor’s degree in Marketing, Communications, Business or related field.
• 5–8 years’ experience in social, digital, web and performance marketing roles.
• Strong expertise in social media, web management, SEO/SEM, paid media and lead generation.
• Proven experience with agencies, budgets, and multi‑channel campaigns.
• Strong analytical skills and ability to translate insights into strategy and action.
• Strong stakeholder management and communication skills (English & Bahasa Malaysia).
• Familiarity with Shariah Guidelines.

Prudential is an equal opportunity employer. We provide equality of opportunity of benefits for all who apply and who perform work for our organisation irrespective of sex, race, age, ethnic origin, educational, social and cultural background, marital status, pregnancy and maternity, religion or belief, disability or part‑time / fixed‑term work, or any other status protected by applicable law. We encourage the same standards from our recruitment and third‑party suppliers taking into account the context of grade, job and location. We also allow for reasonable adjustments to support people with individual physical or mental health requirements.

We are Prudential. For every life, we are partners. For every future, we are protectors. Prudential plc provides life and health insurance and asset management to 17 million customers across 20 markets in Asia and Africa. We are headquartered in Hong Kong and have dual primary listings on the Stock Exchange of Hong Kong and the London Stock Exchange. We are focused on four strategic regions: Greater China, ASEAN, India and Africa. Our customers are served by around 55,000 agents and more than 200 bank partners.

Prudential plc is not affiliated in any manner with Prudential Financial, Inc., a company whose principal place of business is in the United States of America or with the Prudential Assurance Company, a subsidiary of M&G plc, a company incorporated in the United Kingdom. Find out more at www.prudentialplc.com Follow us on LinkedIn