Data-Driven Omni-Channel E‑Commerce Lead

Onitsuka Tiger; Kuala Lumpur; On-site; MYR 60,000 - 90,000; Full time

Job summary

Onitsuka Tiger Malaysia seeks an experienced E-commerce & Digital Marketing Lead to drive online sales growth and optimize site performance.

You will manage external operators, coordinate with Southeast Asia regional teams and Headquarters, oversee order management, content updates, and checkout experience, and plan campaigns across PPC, SEO, email, and social media to maximize traffic, conversions, and customer satisfaction.

Qualifications

• Bachelor's degree in Marketing, Business, Information Systems, or a related field.
• 5+ years in e-commerce, digital marketing, or omnichannel management, preferably in retail/fashion.
• Excellent command of written and spoken English.
• Strong understanding of UX, web analytics, and CRO.
• Hands-on experience with Google Analytics and other analytics tools.
• Proficiency in Excel and data analysis.
• Knowledge of PPC, SEO, social media, email marketing and related channels.
• Analytical mindset and ability to collaborate with cross-functional teams.

Responsibilities

• Develop and execute e-commerce strategies to drive online sales growth.
• Manage external e-commerce operators and coordinate with regional HQ teams.
• Ensure site performance via audits, testing, and QA checks.
• Maintain and update content, including product descriptions and launches.
• Oversee order management, including transfers, cancellations, returns and system admin.
• Conduct market research to identify opportunities and optimize performance.
• Analyze sales, traffic, and customer data to drive KPIs and decisions.
• Monitor site traffic and user behavior to inform optimizations.
• Plan and execute digital campaigns across PPC, SEO, email, and social media.
• Coordinate content calendar and landing pages across platforms.
• Review checkout security and payment gateway performance.
• Prepare weekly, monthly, and ad-hoc performance reports.
• Collaborate with vendors and customer service for post-purchase support.

Skills

E-commerce strategy

Digital marketing

Data analysis

UX & web analytics

Google Analytics

Excel

Stakeholder management

English proficiency

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

Excel

Web analytics tools

Job description

Onitsuka Tiger Malaysia seeks an experienced E-commerce & Digital Marketing Lead to drive online sales growth and optimize site performance.

You will manage external operators, coordinate with Southeast Asia regional teams and Headquarters, oversee order management, content updates, and checkout experience, and plan campaigns across PPC, SEO, email, and social media to maximize traffic, conversions, and customer satisfaction.