Assistant Omni-channel Manager

Onitsuka Tiger; Kuala Lumpur; On-site; MYR 60,000 - 90,000; Full time

Job summary

Onitsuka Tiger Malaysia seeks an experienced E-commerce & Digital Marketing Lead to drive online sales growth and optimize site performance.

You will manage external operators, coordinate with Southeast Asia regional teams and Headquarters, oversee order management, content updates, and checkout experience, and plan campaigns across PPC, SEO, email, and social media to maximize traffic, conversions, and customer satisfaction.

Qualifications

• Bachelor's degree in Marketing, Business, Information Systems, or a related field.
• 5+ years in e-commerce, digital marketing, or omnichannel management, preferably in retail/fashion.
• Excellent command of written and spoken English.
• Strong understanding of UX, web analytics, and CRO.
• Hands-on experience with Google Analytics and other analytics tools.
• Proficiency in Excel and data analysis.
• Knowledge of PPC, SEO, social media, email marketing and related channels.
• Analytical mindset and ability to collaborate with cross-functional teams.

Responsibilities

• Develop and execute e-commerce strategies to drive online sales growth.
• Manage external e-commerce operators and coordinate with regional HQ teams.
• Ensure site performance via audits, testing, and QA checks.
• Maintain and update content, including product descriptions and launches.
• Oversee order management, including transfers, cancellations, returns and system admin.
• Conduct market research to identify opportunities and optimize performance.
• Analyze sales, traffic, and customer data to drive KPIs and decisions.
• Monitor site traffic and user behavior to inform optimizations.
• Plan and execute digital campaigns across PPC, SEO, email, and social media.
• Coordinate content calendar and landing pages across platforms.
• Review checkout security and payment gateway performance.
• Prepare weekly, monthly, and ad-hoc performance reports.
• Collaborate with vendors and customer service for post-purchase support.

Skills

E-commerce strategy

Digital marketing

Data analysis

UX & web analytics

Google Analytics

Excel

Stakeholder management

English proficiency

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

Excel

Web analytics tools

Job description

• Develop and execute e-commerce strategies to drive online sales growth and optimize website performance.
• Manage external e-commerce operators and collaborate closely with Onitsuka Tiger Southeast Regional (Singapore) and Headquarters (Japan) to achieve sales targets and business objectives.
• Ensure the functionality and performance of the e-commerce platform through regular website audits, testing, and quality checks.
• Maintain and optimize the e-commerce site by conducting routine spot checks and coordinating with the merchandising team on product launches, product deactivations, and content updates, including product descriptions.
• Oversee order management processes, including order transfers, cancellations, returns, and system administration, to ensure timely order fulfilment and customer satisfaction.
• Conduct market research and monitor industry trends, competitor activities, and emerging technologies to identify opportunities for continuous improvement.
• Analyse sales, customer, and website performance data to develop data-driven strategies, achieve KPIs, and maximize business performance.
• Monitor website traffic and user behaviour to identify opportunities for site enhancements and evaluate the effectiveness of digital marketing initiatives.
• Partner with Onitsuka Tiger Southeast Regional (Singapore) and Headquarters (Japan) marketing teams to plan and execute digital marketing campaigns that drive traffic, engagement, and conversions.
• Manage and optimize digital marketing channels, including PPC, SEO, display advertising, email marketing, and social media.
• Develop and maintain the content calendar, and oversee website content updates, promotional campaigns, and landing page development.
• Monitor and review the security, functionality, and user experience of checkout processes and payment gateways.
• Prepare and present weekly, monthly, and ad hoc reports on e-commerce performance, sales metrics, and key business insights.
• Coordinate with external vendors and customer service partners to ensure efficient handling of customer inquiries, complaints, and post-purchase support.

REQUIRED SKILLS & EXPERIENCE

• Bachelor's degree in Marketing, Business Administration, Information Systems, or a related field. An advanced degree is an advantage.
• Minimum 5 years of relevant experience in e-commerce, digital marketing, or omnichannel management, preferably within the retail or fashion industry.
• Excellent command of written and spoken English.
• Strong understanding of website user experience (UX), web interface design, and web analytics.
• Hands-on experience with Google Analytics and other web analytics tools.
• Advanced proficiency in Microsoft Excel and data analysis.
• Solid knowledge of digital marketing channels, including PPC, SEO, social media, display advertising, email marketing, and other customer acquisition channels.
• Strong understanding of attribution modelling, website performance optimization, conversion rate optimization (CRO), customer journey management, traffic analysis, and reporting tools.
• Analytical, detail-oriented, and data-driven, with the ability to translate insights into actionable business strategies.
• Strong project management and stakeholder management skills, with the ability to collaborate effectively across regional and cross-functional teams.