Omnichannel E-Commerce Lead

Haleon; Kuala Lumpur; Hybrid; MYR 180,000 - 300,000; Full time

Job summary

Haleon Malaysia is seeking a MSB Digital E-Commerce Lead to spearhead the digital transformation agenda, driving growth across digital commerce, capability building, and innovation. The role sits at the intersection of Commercial, Marketing, and Digital, positioning Malaysia as a regional hub for best-in-class multi-channel and eCommerce practices.

Reporting to the General Manager MSB, you will lead cross-functional initiatives, embed a digital-first mindset, and scale innovative solutions

Qualifications

• Proven experience in eCommerce or digital commerce within FMCG/CPG or fast-paced commercial environment.
• Strong track record of delivering measurable outcomes across digital channels.
• Experience leading cross-functional digital or commercial projects with high complexity and scale.
• Strong analytical capabilities with data-driven decision making.
• Hands-on experience with digital ecosystems including marketplaces, media platforms, and performance marketing.

Responsibilities

• Lead Haleon Malaysia’s eCommerce and multi-channel strategy to drive sustainable growth across key digital platforms and partners.
• Develop and execute the annual digital transformation roadmap aligning global/regional initiatives with local priorities.
• Build and lead cross-functional eCommerce taskforces across Marketing, Sales, Finance, and Supply Chain.
• Drive omnichannel strategy by leveraging shopper insights, data trends, and channel data to optimize go-to-market execution.
• Define and track KPIs (GMV, NMV, ROI) and translate analytics into actionable improvements.
• Build digital capabilities through training, SOPs, and talent development.
• Monitor and optimize campaign performance using analytics and insights.
• Lead digital innovation with platforms like Google and Meta, agencies, and eRetailers to pilot scalable initiatives.
• Oversee digital enablers including CRM, loyalty programs, performance marketing, and data infrastructure.

Skills

eCommerce experience

Digital analytics

Cross-functional leadership

Performance marketing

Data-driven decisions

Marketplaces knowledge

Tools

Google

Meta

Job description

Haleon Malaysia is seeking a MSB Digital E-Commerce Lead to spearhead the digital transformation agenda, driving growth across digital commerce, capability building, and innovation. The role sits at the intersection of Commercial, Marketing, and Digital, positioning Malaysia as a regional hub for best-in-class multi-channel and eCommerce practices.

Reporting to the General Manager MSB, you will lead cross-functional initiatives, embed a digital-first mindset, and scale innovative solutions