Data Analyst

Publicis Groupe; Kuala Lumpur; On-site; MYR 52,000 - 78,000; Full time

Job summary

Digitas, part of Publicis Groupe, is seeking a Data Analyst to translate data into actionable insights for client marketing efforts. You will focus on social and web analytics, delivering timely reports and dashboards to inform strategy and optimization across campaigns.

The role demands familiarity with social platforms and listening tools, plus strong Excel or scripting skills. A fast-paced environment and collaboration with cross-functional teams are essential to success.

Qualifications

• Familiarity with social media ecosystems and analytics tools.
• Experience in building dashboards or widgets within social listening platforms.
• Proficient in Excel or scripting languages for data analysis.
• Ability to work in a fast-paced, deadline-driven environment.
• Strong English and Bahasa Malaysia communication skills.

Responsibilities

• Monitor daily, weekly and monthly performance data from analytics platforms.
• Create recurring reports and dashboards across social and web analytics projects.
• Identify data nuances to optimize client business strategies.
• Support marketing initiatives with measurement plans and reporting.
• Learn through internal training and adapt to new systems and databases.
• Handle ad hoc data insights requests from client accounts.

Skills

Social media platforms

Social media analytics

Data visualization

Keyword taxonomy setup

Dashboard widgets

Excel scripting

Time management

Team player

Learning mindset

English & Bahasa Malaysia

Education

Undergraduate degree

Tools

Meltwater

Sprinklr

Netbase

Job description

Overview

Digitas is a highly-caffeinated playground where brilliant minds come together to bring bold, award-winning ideas to life. The Data & Analysis team uses data-driven insights to fuel strategic growth for clients. We believe that data should never exist in a vacuum; instead, it should be put to work to bring the best ideas and stories to our clients.

To help with this, we are looking for an outstanding Data Analyst – someone who has a knack for understanding data and telling the story of why it matters. You will learn from the best in the business as you work with the team to bring actionable insights to our clients. Up for it? Read on.

What you will do:

As an Analyst, you will participate in laying the groundwork and contribute to day-to-day reporting needs for client marketing efforts. You will be assigned to primarily social and web analytics projects and reporting for a client brand.

Responsibilities

• Keeping a pulse on daily, weekly and monthly performance data from analytics platforms
• Working in a variety of reporting systems and databases for the creation of recurring reports and dashboards
• Participating in brainstorms to identify nuances in data to optimize our clients' business
• Supporting marketing initiatives across project and campaign lifecycles, including measurement plans, primary and secondary research and performance reporting
• Expanding industry knowledge and relevant skillsets through scheduled internal training
• Participating in ad hoc requests from accounts handled such as root-cause analysis, reporting, data insights generation and more.

Qualifications

• Familiarity with different social media ecosystems, trends and tools (Meta, Instagram, TikTok, Snapchat, blogsites and more)
• Analyzing social media performance, monitoring brand mentions, identifying trends to inform social media strategy
• Understanding and familiarity with social analytics tools (Meltwater, Sprinklr, Netbase etc.)
• Defining keyword taxonomy and query setup in social listening tool per client requirements
• Experience in building widgets and dashboards within social listening tools
• Familiarity with Excel or any scripting languages for additional data analysis
• Comfortable in a fast-paced and deadline-driven environment
• Able to prioritize tasks and provide timely updates
• Team player, independent & detail-oriented
• Ability to learn and adapt to different systems and various databases
• Passion for digital marketing, eagerness to learn in a constantly-changing industry, and possess natural curiosity
• 1-3 years of work experience in a relevant industry
• An undergraduate college degree
• Proficient in English & Bahasa Malaysia. Mandarin is a plus.