Marketing Data Analyst - Insights & Dashboards

Publicis Groupe ANZ; Kuala Lumpur; On-site; MYR 60,000 - 90,000; Full time

Job summary

Digitas in Malaysia is seeking a Data Analyst to translate data into actionable insights for client marketing. You will support day-to-day reporting, focusing on social and web analytics projects for a client brand, helping turn numbers into stories.

The role requires experience with social ecosystems, analytics tools like Meltwater, Sprinklr, NetBase, ability to build dashboards, Excel or scripting, and a collaborative, deadline-driven mindset.

Qualifications

• Familiarity with social media ecosystems and analytics tools.
• Experience creating dashboards and reports for clients.
• Strong written and verbal English; Bahasa Malaysia a plus.

Responsibilities

• Monitor daily, weekly and monthly performance data from analytics platforms.
• Produce recurring reports and dashboards for client marketing efforts.
• Identify data insights to optimize client campaigns.
• Support measurement plans and ad hoc data requests from accounts.

Skills

Data storytelling

Dashboards

Excel scripting

Social analytics

Attention to detail

Education

Undergraduate degree

Tools

Meltwater

Sprinklr

NetBase

Job description

Digitas in Malaysia is seeking a Data Analyst to translate data into actionable insights for client marketing. You will support day-to-day reporting, focusing on social and web analytics projects for a client brand, helping turn numbers into stories.

The role requires experience with social ecosystems, analytics tools like Meltwater, Sprinklr, NetBase, ability to build dashboards, Excel or scripting, and a collaborative, deadline-driven mindset.