Social Media Analyst

GrowthOps Asia; Kuala Lumpur; On-site; MYR 60,000 - 90,000; Full time

Job summary

GrowthOps Asia is seeking a Social Media Analyst in Kuala Lumpur to turn engagement metrics into actionable insights for a leading Malaysian telecom brand. You will collaborate with content, strategy, and client teams to optimise campaigns, track performance, and deliver clear recommendations.

The role involves monitoring paid and organic content across major platforms and presenting monthly performance decks with practical, data-driven ideas.

Qualifications

• 2–4 years experience in social analytics, digital marketing, or performance reporting.
• Strong grasp of metrics like engagement rate, CPM, CTR, video view rates, reach and impressions.
• Hands-on experience with tools like Meta Business Suite, TikTok Analytics, Google Sheets/Excel, social listening and more.
• Able to turn data into simple, useful insights.
• Detail-obsessed and great with decks (PowerPoint or Google Slides).
• Comfortable working in a fast-paced, high-output environment.

Responsibilities

• Track and report on social media performance across key platforms (Meta, TikTok, X, YouTube)
• Monitor daily and weekly performance of paid and organic content
• Prepare monthly performance decks with actionable insights and optimisation ideas
• Work closely with strategists, content creators, and community managers to drive continuous improvement
• Support real-time reporting during campaign launches and key moments
• Monitor competitive benchmarks and social trends

Tools

Meta Business Suite

TikTok Analytics

Google Sheets

Excel

Social listening tools

Job description

GrowthOps is a marketing transformation agency, consistently awarded the top Customer Engagement agency in APAC. For over 15 years, we’ve been helping brands go to market in Asia by integrating strategy, design, technology and AI. Trusted by enterprises and high-growth innovators, we specialise in supporting MarTech, media and creative operations across financial services, telecos, transportation, e-commerce, energy and more. GrowthOps is part of The Applied AI Company.

Overview

We’re looking for a Social Media Analyst who can turn engagement, reach, and clicks into clear insights and next steps. You’ll work closely with our content, strategy, and client teams to track performance across platforms, helping optimise campaigns and shape smarter social strategies for one of Malaysia’s leading telco brands.

This role will work on one of Malaysia’s leading Telecommunication providers

You will also get to collaborate with a large and diverse array of other creatives and consultants within GrowthOps.

Responsibilities

• Track and report on social media performance across key platforms (Meta, TikTok, X, YouTube)
• Monitor daily and weekly performance of paid and organic content
• Prepare monthly performance decks with actionable insights and optimisation ideas
• Work closely with strategists, content creators, and community managers to drive continuous improvement
• Support real-time reporting during campaign launches and key moments
• Monitor competitive benchmarks and social trends

Requirements

• 2–4 years experience in social analytics, digital marketing, or performance reporting
• Strong grasp of metrics like engagement rate, CPM, CTR, video view rates, reach and impressions
• Hands-on experience with tools like Meta Business Suite, TikTok Analytics, Google Sheets/excel, social listening and more
• Able to turn data into simple, useful insights
• Detail-obsessed and great with decks (PowerPoint or Google Slides)
• Comfortable working in a fast-paced, high-output environment

Notes:

• Work in office 3 days a week (Tuesday-Thursday)

We appreciate your application and will be in touch with shortlisted candidates regarding next steps