Senior Data Analyst

Publicis Groupe Malaysia; Kuala Lumpur; On-site; MYR 80,000 - 120,000; Full time

Job summary

Publicis Groupe Malaysia is seeking a Senior Data Analyst to join their Data & Analysis team. The ideal candidate will leverage data-driven insights to fuel strategic growth for clients. This role involves developing reporting solutions, analyzing campaign performance, and managing multiple projects for international clients.

Experience in data processing, SQL, and BI tools like Looker Studio and Tableau is essential. Candidates should be highly motivated and capable of working with both technical and non-technical stakeholders.

Qualifications

• Minimum 2 years of experience in data processing, data engineering, ETL using SQL.
• Experience in BI technologies like Looker Studio, Tableau, and Power BI.
• Hands-on experience in data integration and manipulation using SQL and BigQuery.

Responsibilities

• Develop and manage reporting solutions using Looker Studio, Tableau, or Power BI.
• Analyze campaign performance, audience data, and digital channels to generate insights.
• Manage and prioritize multiple projects while ensuring data accuracy.

Skills

Data processing

SQL

BI tools (Looker Studio, Tableau, Power BI)

Python

Data analysis

Project management

Education

2+ years of experience in data processing

Tools

Looker Studio

Tableau

Power BI

Google BigQuery

Job description

Digitas is a highly‑caffeinated playground where brilliant minds come together to bring bold, award‑winning ideas to life.

The Data & Analysis team uses data‑driven insights to fuel strategic growth for clients. We believe that data should never exist in a vacuum; instead, it should be put to work to bring the best ideas and stories to our clients. To help with this, we are looking for an outstanding Senior Data Analyst – someone who has a knack for understanding data and telling the story of why it matters. You will learn from the best in the business as you work with the team to bring actionable insights to our clients.

Overview

What you will do: We are seeking a skilled Senior Data Intelligence Analyst to join our team. The ideal candidate should have solid data literacy, project management, and communication skills. This exciting role will be a key member of a motivated and high‑profile team working on cutting‑edge solutions. The candidate should possess strong data processing skills and technical capability. Additionally, the role will eventually manage projects and deliverables for major multinational clients around the world, for which knowledge of the digital media industry is an advantage. The candidate should also be comfortable working with both internal and external stakeholders, including the ability to liaise and present to non‑technical stakeholders.

Responsibilities

• Data Literacy & Expertise
  • Develop and manage reporting solutions – design, build, and maintain data dashboards and reports using Looker Studio, Tableau, or Power BI, leveraging Google BigQuery to extract and visualize marketing data.
  • Data transformation and analysis – use Google BigQuery to load, clean, and transform large datasets, supporting digital marketing initiatives by ensuring data accuracy and reliability for campaign tracking and performance measurement.
  • Insights generation – analyze campaign performance, audience data, and digital channels to generate actionable insights that inform marketing strategies, targeting, and media optimization efforts.
  • Proposal and report building – collaborate with cross‑functional teams to develop data‑driven proposals, presentations, and reports for internal stakeholders/clients.
  • SQL and Python data manipulation – write and optimize SQL queries to extract data from BigQuery, apply Python to automate workflows and conduct advanced analytics.
  • Performance optimization – monitor and refine BigQuery workflows and queries to improve reporting efficiency and reduce processing time and costs.
  • Data governance and compliance – ensure marketing data complies with privacy regulations and data governance policies while maintaining high standards of data integrity and security.
• Project Management
  • Actively participate in competitive intelligence roadmap discussions and prioritize analysis.
  • Create and deliver data outputs, customized reports, ad‑hoc analyses, and data visualizations to support new business pitches across the region.
  • Assist in managing and prioritizing multiple projects while maintaining necessary process documents and procedures to ensure data accuracy.
  • Organized, detail‑oriented, and QA‑focused approach.
• Networking
  • Build strong working relationships with clients, vendors, and internal stakeholders across the region.
  • Actively participate in managing client requirements, maintaining SLAs & SOWs documentation, and team deliverables.
  • Self‑motivated to explore opportunities to improve existing client relationships.

Qualifications

• Minimum 2 years of experience in data processing, data engineering, ETL using SQL.
• Experience in BI technologies like Looker Studio, Tableau, and Power BI – intermediate‑level skills.
• Hands‑on experience in data integration and manipulation using SQL and BigQuery; familiarity with GCP is a plus.
• Knowledge of scripting and programming in Python, JavaScript or TypeScript is beneficial.
• Familiarity with media research systems such as Netbase, Brandwatch, SimilarWeb and SemRush is preferred.
• Advanced level proficiency in Excel and PowerPoint: pivot tables, charts, V‑lookups, and dashboard creation.
• Basic understanding of statistical analysis and research.
• Familiarity with media performance analytics and reporting.
• Self‑starter, highly motivated, highly organized, able to multi‑task and set priorities.
• Desire to work for a high‑profile, dynamic and results‑based environment.

About Digitas

Digitas is The Connected Marketing Agency, committed to helping brands better connect with people through Truth. Connection. Wonder. With diverse expertise in data, strategy, creative, media, and tech, we work across capabilities and continents to make better connections and achieve ambitious outcomes through ideas that excite, provoke, and inspire. Curious and fully transparent, we are always examining real human behavior to create authentic connections – between brands and consumers, clients and partners, and ideas and outcomes.