Senior Data Analyst

Publicis Groupe Holdings B.V; Kuala Lumpur; On-site; MYR 70,000 - 90,000; Full time

Job summary

Publicis Groupe Holdings B.V. is looking for a skilled Senior Data Intelligence Analyst to join their Kuala Lumpur team. This role requires strong data literacy along with project management and communication skills, focusing on developing data solutions and insights for major clients.

The candidate will manage reporting solutions, analyze campaign performance, and interact with internal and external stakeholders. Ideal candidates will have experience in data processing, SQL, and Python, along with the ability to thrive in a high-impact environment.

Qualifications

• Minimum 2 years of experience in data processing, data engineering, and ETL using SQL.
• Experience with BI technologies such as Google Looker Studio, Tableau, and Power BI.
• Hands-on experience with data integration and manipulation using SQL and BigQuery.

Responsibilities

• Develop and manage reporting solutions using Looker Studio, Tableau, or Power BI.
• Analyze campaign performance and generate actionable insights.
• Actively participate in project management and support multiple projects.

Skills

Data literacy

SQL

Python

Google BigQuery

Power BI

Tableau

Project management

Tools

Looker Studio

Excel

PowerPoint

Job description

What you will do:

We are seeking a skilled Senior Data Intelligence Analyst to join our team. The ideal candidate should have solid data literacy, project management, and communication skills. This exciting role will be a key member of a motivated and high‑profile team working on cutting‑edge solutions. The candidate should possess strong data processing skills and technical capability. Additionally, the role will eventually manage projects and deliverables for major multinational clients around the world, with a knowledge of the digital media industry as an advantage. The candidate should also be comfortable working with both internal and external stakeholders, including the ability to liaise and present to non‑technical stakeholders.

Day‑to‑day, your role includes:

• Data Literacy & Expertise:
  • Develop and manage reporting solutions – design, build, and maintain data dashboards and reports using Looker Studio, Tableau, or Power BI, leveraging Google BigQuery to extract and visualize marketing data.
  • Data transformation and analysis – use Google BigQuery to load, clean, and transform large datasets, supporting digital marketing initiatives by ensuring data accuracy and reliability for campaign tracking and performance measurement.
  • Insights generation – analyze campaign performance, audience data, and digital channels to generate actionable insights that inform marketing strategies, targeting, and media optimization efforts.
  • Proposal and report building – collaborate with cross‑functional teams to develop data‑driven proposals, presentations, and reports for internal stakeholders and clients.
  • SQL and Python data manipulation – write and optimize SQL queries to extract data from BigQuery, apply Python to automate workflows and conduct advanced analytics.
  • Performance optimization – monitor and refine BigQuery workflows and queries to improve reporting efficiency and reduce processing time and costs.
  • Data governance and compliance – ensure marketing data complies with privacy regulations and data governance policies while maintaining high standards of data integrity and security.
• Project Management:
  • Actively participate in competitive intelligence roadmap discussions and prioritize analysis.
  • Create and deliver data outputs, customized reports, ad‑hoc analyses, and data visualizations to support new business pitches across the region.
  • Assist in managing and prioritizing multiple projects while maintaining necessary process documents and procedures to ensure data accuracy.
  • Maintain an organized, detail‑oriented, and QA‑focused approach.
• Networking:
  • Build strong working relationships with clients, vendors, and internal stakeholders across the region.
  • Actively manage client requirements, maintain SLAs and SOW documentation, and deliver team outputs.
• Be self‑motivated in seeking opportunities to improve existing client relationships.

We’re looking for strong, impactful work experience, which typically includes:

• Minimum 2 years of experience in data processing, data engineering, and ETL using SQL.
• Experience with BI technologies such as Google Looker Studio, Tableau, and Power BI – intermediate‑level skills.
• Hands‑on experience with data integration and manipulation using SQL and BigQuery; familiarity with GCP is a plus.
• Knowledge of scripting and programming in Python, JavaScript, or TypeScript.
• Familiarity with media research systems such as Netbase, Brandwatch, SimilarWeb, and SemRush is preferred.
• Advanced proficiency in Excel and PowerPoint, including pivot tables, charts, v‑lookups, and dashboard creation.
• Basic understanding of statistical analysis and research.
• Familiarity with media performance analytics and reporting is an added advantage.
• Self‑starter, highly motivated, and driven to deliver results.
• Highly organized, able to multitask, and set priorities effectively.
• Desire to work for a high‑profile, dynamic, results‑based organization.