Data Analyst (Based in Vietnam)

Publicis Groupe Malaysia; Kuala Lumpur; On-site; MYR 60,000 - 90,000; Full time

Job summary

Digitas Malaysia is seeking a Data Analyst to turn data into actionable insights for client marketing efforts. You will handle daily to monthly performance analysis, build dashboards, and collaborate on measurement plans across campaigns in a fast-paced environment.

Ideal candidates have 1–3 years of relevant experience, an undergraduate degree, and fluency in English and Vietnamese. You will join the Data & Analysis team to deliver data-driven storytelling and strategic recommendations.

Qualifications

• Experience with social analytics across platforms.
• Familiar with social listening tools (Talkwalker, Meltwater, Sprinklr, Pulsar).
• Define keyword taxonomy and Boolean queries for client needs.
• Experience building dashboards in social listening tools.
• Proficient in Excel or scripting for analysis.
• Able to work in fast-paced, deadline-driven environments.
• Strong prioritization and communication skills.
• Team-oriented with attention to detail.
• 1–3 years in a relevant role; undergraduate degree.
• Fluent in English and Vietnamese.

Responsibilities

• Keep pulse on daily, weekly and monthly performance data from analytics platforms.
• Work with reporting systems and databases to create recurring reports and dashboards.
• Identify data nuances to optimize clients' business through brainstorming.
• Support marketing initiatives across project lifecycles, including measurement plans and reporting.
• Expand industry knowledge through internal training.
• Handle ad hoc requests: root-cause analysis, reporting, and data insights generation.

Skills

Social analytics

Data storytelling

Attention to detail

Team player

English & Vietnamese

Fast-paced work

Education

Undergraduate degree

Tools

Talkwalker

Meltwater

Sprinklr

Pulsar

Job description

Digitas is a highly-caffeinated playground where brilliant minds come together to bring bold, award-winning ideas to life.

The Data & Analysis team uses data-driven insights to fuel strategic growth for clients. We believe that data should never exist in a vacuum; instead, it should be put to work to bring the best ideas and stories to our clients.

To help with this, we are looking for an outstanding Data Analyst – someone who has a knack for understanding data and telling the story of why it matters. You will learn from the best in the business as you work with the team to bring actionable insights to our clients.

Overview

What you will do: As an Analyst, you will participate in laying the groundwork and contribute to day-to-day reporting needs for client marketing efforts. You will be assigned to primarily social and web analytics projects and reporting for a client brand.

Responsibilities

• Keeping a pulse on daily, weekly and monthly performance data from analytics platforms
• Working in a variety of reporting systems and databases for the creation of recurring reports and dashboards
• Participating in brainstorms to identify nuances in data to optimize our clients’ business
• Supporting marketing initiatives across project and campaign lifecycles, including measurement plans, primary and secondary research and performance reporting
• Expanding industry knowledge and relevant skillsets through scheduled internal training
• Participating in ad hoc requests from accounts handled such as root-cause analysis, reporting, data insights generation and more.

Qualifications

• Familiarity with different social media ecosystems, trends and tools (Meta, Instagram, TikTok, Snapchat, blog sites and more)
• Analyzing social media performance, monitoring brand mentions, identifying trends to inform social media strategy
• Understanding and familiarity with social listening and analytics tools (Talkwalker, Meltwater, Sprinklr, Pulsar, etc.)
• Defining keyword taxonomy and Boolean query setup in social listening tool per client requirements
• Experience in building widgets and dashboards within social listening tools
• Familiarity with Excel or any scripting languages for additional data analysis
• Comfortable in a fast-paced and deadline-driven environment
• Able to prioritize tasks and provide timely updates
• Team player, independent & detail-oriented
• Ability to learn and adapt to different systems and various database
• Passion for digital marketing, eagerness to learn in a constantly-changing industry, and possess natural curiosity
• 1-3 years of work experience in a relevant industry
• An undergraduate college degree
• Proficient in English & Vietnamese