Data Analyst (Based in Vietnam)

Publicis Groupe Holdings B.V; Kuala Lumpur; On-site; MYR 40,000 - 70,000; Full time

Job summary

Publicis Groupe Holdings B.V in Kuala Lumpur is seeking an outstanding Data Analyst to translate data into actionable insights for client marketing teams. You will learn from the best and contribute to social and web analytics projects that drive client success.

As an Analyst, you will support daily reporting needs, build dashboards, and participate in data storytelling to optimize campaigns. English and Vietnamese proficiency, 1–3 years’ experience, and an undergraduate degree complete the

Qualifications

• 1–3 years of work experience in a relevant industry.
• Undergraduate degree in marketing or related field.
• Proficient in English and Vietnamese.
• Familiar with analytics platforms and reporting.

Responsibilities

• Keeping a pulse on daily, weekly and monthly performance data from analytics platforms.
• Working in a variety of reporting systems and databases for the creation of recurring reports and dashboards.
• Participating in brainstorms to identify nuances in data to optimize our clients’ business.
• Supporting marketing initiatives across project lifecycles, including measurement plans, primary and secondary research and performance reporting.
• Expanding industry knowledge and relevant skillsets through scheduled internal training.
• Participating in ad hoc requests from accounts handled such as root‑cause analysis, reporting, data insights generation and more.

Skills

Social media analytics

Dashboard development

Social listening tools

Excel / scripting

Education

Bachelor's degree

Tools

Talkwalker

Meltwater

Sprinklr

Pulsar

Job description

What you will do:

To help with this, we are looking for an outstanding Data Analyst – someone who has a knack for understanding data and telling the story of why it matters. You will learn from the best in the business as you work with the team to bring actionable insights to our clients.

As an Analyst, you will participate in laying the groundwork and contribute to day-to-day reporting needs for client marketing efforts. You will be assigned to primarily social and web analytics projects and reporting for a client brand.

Day-to-day, your role includes:

• Keeping a pulse on daily, weekly and monthly performance data from analytics platforms
• Working in a variety of reporting systems and databases for the creation of recurring reports and dashboards
• Participating in brainstorms to identify nuances in data to optimize our clients’ business
• Supporting marketing initiatives across project and campaign lifecycles, including measurement plans, primary and secondary research and performance reporting
• Expanding industry knowledge and relevant skillsets through scheduled internal training
• Participating in ad hoc requests from accounts handled such as root‑cause analysis, reporting, data insights generation and more.

We’re looking for strong, impactful work experience, which typically includes:

• Familiarity with different social media ecosystems, trends and tools (Meta, Instagram, TikTok, Snapchat, blogsites and more)
• Analyzing social media performance, monitoring brand mentions, identifying trends to inform social media strategy
• Understanding and familiarity with social listening and analytics tools (Talkwalker, Meltwater, Sprinklr, Pulsar etc.)
• Defining keyword taxonomy and Boolean query setup in social listening tool per client requirements
• Experience in building widgets and dashboards within social listening tools
• Familiarity with Excel or any scripting languages for additional data analysis
• Comfortable in a fast‑paced and deadline‑driven environment
• Able to prioritize tasks and provide timely updates
• Team player, independent & detail‑oriented
• Ability to learn and adapt to different systems and various database
• Passion for digital marketing, eagerness to learn in a constantly‑changing industry, and possess natural curiosity
• 1‑3 years of work experience in a relevant industry
• An undergraduate college degree
• Proficient in English & Vietnamese