Data Analyst

Publicis Groupe ANZ; Kuala Lumpur; On-site; MYR 60,000 - 90,000; Full time

Job summary

Digitas in Malaysia is seeking a Data Analyst to translate data into actionable insights for client marketing. You will support day-to-day reporting, focusing on social and web analytics projects for a client brand, helping turn numbers into stories.

The role requires experience with social ecosystems, analytics tools like Meltwater, Sprinklr, NetBase, ability to build dashboards, Excel or scripting, and a collaborative, deadline-driven mindset.

Qualifications

• Familiarity with social media ecosystems and analytics tools.
• Experience creating dashboards and reports for clients.
• Strong written and verbal English; Bahasa Malaysia a plus.

Responsibilities

• Monitor daily, weekly and monthly performance data from analytics platforms.
• Produce recurring reports and dashboards for client marketing efforts.
• Identify data insights to optimize client campaigns.
• Support measurement plans and ad hoc data requests from accounts.

Skills

Data storytelling

Dashboards

Excel scripting

Social analytics

Attention to detail

Education

Undergraduate degree

Tools

Meltwater

Sprinklr

NetBase

Job description

Overview

Digitas is a highly-caffeinated playground where brilliant minds come together to bring bold, award-winning ideas to life. The Data & Analysis team uses data-driven insights to fuel strategic growth for clients. We believe that data should never exist in a vacuum; instead, it should be put to work to bring the best ideas and stories to our clients.

To help with this, we are looking for an outstanding Data Analyst – someone who has a knack for understanding data and telling the story of why it matters. You will learn from the best in the business as you work with the team to bring actionable insights to our clients. Up for it? Read on.

What you will do:

As an Analyst, you will participate in laying the groundwork and contribute to day-to-day reporting needs for client marketing efforts. You will be assigned to primarily social and web analytics projects and reporting for a client brand.

Responsibilities

• Keeping a pulse on daily, weekly and monthly performance data from analytics platforms
• Working in a variety of reporting systems and databases for the creation of recurring reports and dashboards
• Participating in brainstorms to identify nuances in data to optimize our clients' business
• Supporting marketing initiatives across project and campaign lifecycles, including measurement plans, primary and secondary research and performance reporting
• Expanding industry knowledge and relevant skillsets through scheduled internal training
• Participating in ad hoc requests from accounts handled such as root-cause analysis, reporting, data insights generation and more.

Qualifications

• Familiarity with different social media ecosystems, trends and tools (Meta, Instagram, TikTok, Snapchat, blogsites and more)
• Analyzing social media performance, monitoring brand mentions, identifying trends to inform social media strategy
• Understanding and familiarity with social analytics tools (Meltwater, Sprinklr, Netbase etc.)
• Defining keyword taxonomy and query setup in social listening tool per client requirements
• Experience in building widgets and dashboards within social listening tools
• Familiarity with Excel or any scripting languages for additional data analysis
• Comfortable in a fast-paced and deadline-driven environment
• Able to prioritize tasks and provide timely updates
• Team player, independent & detail-oriented
• Ability to learn and adapt to different systems and various databases
• Passion for digital marketing, eagerness to learn in a constantly-changing industry, and possess natural curiosity
• 1-3 years of work experience in a relevant industry
• An undergraduate college degree
• Proficient in English & Bahasa Malaysia. Mandarin is a plus.