Creative Brand Copy Writer

Bjak; Petaling Jaya; On-site; MYR 25,000 - 35,000; Full time

Job summary

A leading digital insurance platform in Malaysia seeks a Creative Brand Copywriter to craft compelling narratives for various channels. This role focuses on brand voice, storytelling, and creative collaboration with teams. Ideal candidates have 1-3 years of branding or content writing experience. Responsibilities include writing for campaigns, social media, and video formats, as well as staying updated on cultural trends. The position offers a competitive compensation package and the chance to influence how millions engage with the brand.

Benefits

Competitive compensation package

High creative ownership

Collaborative environment

Qualifications

• Strong writing skills with examples across social media and campaign copy.
• Excellent command of English; Malay is a plus.
• Portfolio showcasing creative writing and digital content.

Responsibilities

• Write compelling copy for various formats including social media and campaigns.
• Develop brand narratives and tone-of-voice guidelines.
• Work closely with teams to bring stories to life.

Skills

Brand copywriting

Creative writing

Social media understanding

Scriptwriting

Cultural trend awareness

Education

1–3 years of experience in relevant fields

Job description

Creative Brand Copywriter

Craft Stories. Shape Brands. Influence How Millions Engage.

At BJAK, we believe words have the power to educate, inspire trust, and spark meaningful action. As we expand our creative and brand storytelling efforts, we’re looking for a Creative Brand Copywriter who can turn ideas into powerful narratives across social, digital, product, and campaign channels.

This role is perfect for a writer who loves crafting sharp copy, understands what captures attention online, and brings brand personality to life through impactful storytelling.

Why This Role Matters

• You’ll shape the brand voice that millions of users interact with across Southeast Asia.

• Your writing will influence how people perceive, understand, and trust BJAK.

• You’ll build narrative consistency across campaigns, content, social channels, and product communication.

• You’ll help drive a creative content engine that blends brand storytelling with performance-driven copy.

What You’ll Do

Brand & Creative Copywriting

• Write compelling copy for campaigns, digital ads, social media, landing pages, and product content.

• Develop brand narratives, messaging frameworks, and tone-of-voice guidelines that strengthen BJAK’s identity.

• Craft headlines, scripts, hooks, and storytelling angles that are memorable, scroll-stopping, and conversion-oriented.

Content & Scriptwriting

• Produce scripts and storylines for short‑form videos, social content, and podcast‑style formats.

• Create engaging captions, dialogues, and copy optimized for TikTok, Instagram, Facebook, YouTube, and more.

Creative Collaboration

• Work closely with designers, video producers, and marketing teams to bring stories to life across formats.

• Contribute ideas for creative concepts, content series, campaigns, and brand moments.

• Ensure all content remains fresh, culturally relevant, and aligned with BJAK’s brand voice.

Trend & Insights Research

• Stay on top of cultural trends, social formats, and viral content styles.

• Identify storytelling opportunities that resonate with specific audiences and markets.

You’ll Thrive Here If You…

• Love storytelling and can write with clarity, personality, and emotional impact.

• Understand what makes people pause, read, watch, and engage on social platforms.

• Can shift tones effortlessly—from playful and witty to professional and informative.

• Move fast, iterate quickly, and enjoy shaping ideas from scratch to publish‑ready content.

• Think like an owner—caring about how your work performs, not just how it reads.

What You Bring

• 1–3 years of experience in brand copywriting, content writing, or creative writing (fresh grads with strong portfolios are welcome).

• Strong writing skills with examples across social media, scripts, short‑form content, or campaign copy.

• Understanding of social media behavior, trends, formats, and what drives audience engagement.

• Ability to ideate, pitch, and refine concepts into clear and compelling copy.

• Excellent command of English (Malay is a plus).

• A portfolio showcasing creative writing, scripts, storytelling, or digital content.

Nice to Have

• Experience writing for video, podcasts, or creative campaigns.

• Familiarity with storyboarding, creative direction, or basic video editing.

• Passion for media, culture, storytelling, or entertainment content.

What You’ll Get

• Competitive compensation package.

• High creative ownership across multiple formats and channels.

• Exposure to regional audiences and cross‑country marketing.

• A fast‑moving, collaborative environment where ideas become reality quickly.

• The chance to directly shape BJAK’s brand voice and storytelling identity.

Our Team & Culture

We move fast, think creatively, and execute relentlessly. At BJAK, we value ownership, curiosity, and results over hierarchy. Everyone contributes—whether you’re drafting a punchy headline, shaping a video narrative, or building a long‑term messaging direction.

If you love writing content that resonates, inspires, and performs, you’ll thrive here.

About BJAK

BJAK is Southeast Asia’s largest digital insurance platform, operating across Malaysia, Thailand, Taiwan, and Japan. We help millions access transparent, affordable financial protection through automation, AI, and intuitive digital experiences.