APAC CRM & Training Campaign Lead

Maker Lab; Malaysia; On-site; MYR 150,000 - 220,000; Full time

Job summary

Maker Lab in Malaysia is seeking a data-driven CRM expert to bridge marketing strategy and technical execution for a major APAC client.

You will design audience logic, localise assets, manage NPI training delivery, and coordinate with Global and Local teams to ensure on-time, accurate campaigns.

The role demands strong SQL skills, stakeholder management, and experience with LMS and AI-enabled workflows in a fast-paced tech environment.

Qualifications

• BA/BS degree or equivalent in Business, Marketing, or Education.
• 12+ years of experience in retail training, trade marketing, or project management.
• Proven track record of program managing complex projects with strict deadlines, specifically related to NPI or product launches.
• Experience managing localisation workflows and working with external vendors.
• Previous experience in the Consumer Electronics or Tech industry.
• Familiarity with Learning Management Systems (LMS) and content authoring tools.
• Strong understanding of regional retail landscapes and cultural nuances across APAC.
• Highly organised with strong project management capabilities and expert-level proficiency in methodologies and tools like Smartsheet.
• Ability to methodically maintain trackers and manage complex spreadsheets with high attention to detail.
• Exceptional stakeholder management skills and the capacity to build strong cross-functional partnerships.
• Flexibility and the ability to work effectively under ambiguity and uncertainty in a fast-paced, tech-driven environment.
• Strong aptitude for or experience in integrating AI tools into project workflows, with a preference for Google AI tools.
• High energy and a proactive, "go-getter" attitude focused on teamwork and project success.
• Exceptional verbal and written English communication and presentation skills.

Responsibilities

• Act as a strategic partner to Global teams, shaping upstream content briefs by embedding APAC market insights.
• Orchestrate the end-to-end localisation and delivery timelines for all New Product Introduction (NPI) training assets.
• Ensure all markets receive transcreated content—including videos, e-learning modules, and one-pagers—aligned with go-live dates
• Serve as the primary liaison for transcreation agencies, local reviewers, and field teams.
• You will ensure linguistic precision and brand voice consistency across Japan, Australia, India, Taiwan, and Southeast Asia, while managing publishing vendors to guarantee on-time delivery
• Identify market-specific training gaps and lead the creation of bespoke, region-led campaigns.
• You will develop assets that resonate with local retail teams to drive product advocacy and brand engagement
• Collaborate with Channel Sales & Activation (CSA), Retail Sales, and both Local and Global Training teams to ensure all training objectives are perfectly aligned with broader business goals
• Oversee the vendor responsible for the upload and distribution of content across various Learning Management Systems (LMS) and internal advocacy platforms
• Manage localisation budgets and monitor asset usage rates to measure the efficiency and ROI of the regional training supply chain

Skills

SQL queries

Stakeholder management

Project management

Content localisation

Vendor management

APAC market knowledge

English communication

AI workflow integration

Education

Bachelor's degree or equivalent

Tools

Smartsheet

LMS platforms

Job description

Maker Lab in Malaysia is seeking a data-driven CRM expert to bridge marketing strategy and technical execution for a major APAC client.

You will design audience logic, localise assets, manage NPI training delivery, and coordinate with Global and Local teams to ensure on-time, accurate campaigns.

The role demands strong SQL skills, stakeholder management, and experience with LMS and AI-enabled workflows in a fast-paced tech environment.