Project Lead (Training and Advocacy)

Maker Lab Pte Ltd; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

Maker Lab is seeking a data-driven CRM expert to bridge marketing strategy and technical execution, translating data signals into high-impact customer experiences. You will architect audience logic powering APAC campaigns and global product launches, in an APAC-friendly time zone.

You will collaborate with Global teams to coordinate localisation of training content, manage vendors, and design region-led campaigns that engage retail teams.

Qualifications

• BA/BS degree in Business, Marketing, or Education.
• 12+ years of experience in retail training, trade marketing, or project management.
• Experience managing localisation workflows and working with external vendors.

Responsibilities

• Act as a strategic partner to Global teams, shaping upstream content briefs by embedding APAC market insights.
• Orchestrate localisation and delivery timelines for NPI training assets across markets.
• Serve as liaison for transcreation agencies, local reviewers, and field teams across APAC regions.
• Manage publishing vendors to guarantee on-time delivery.
• Identify market-specific training gaps and lead region-led campaigns for brand engagement.
• Collaborate with local teams to design assets for retail staff engagement.

Skills

CRM expertise

APAC markets

Vendor management

Project management

Education

BA/BS in Business or Marketing

Tools

Smartsheet

LMS platforms

Job description

We are looking for a data-driven CRM expert to join our team supporting a large tech client. In this role, you will serve as the bridge between marketing strategy and technical execution, transforming complex data signals into high-impact customer experiences. You will be architecting the audience logic that powers major APAC promotional campaigns and global product launches. This role requires you to work in an APAC-friendly time zone.

Key responsibilities

Act as a strategic partner to Global teams, shaping upstream content briefs by embedding APAC market insights and proactively surfacing region-specific requirements to ensure global assets are designed for local relevance and maximum impact

Orchestrate the end-to-end localisation and delivery timelines for all New Product Introduction (NPI) training assets, ensuring all markets receive transcreated content including videos, e-learning modules, and one-pagers aligned with go-live dates

Serve as the primary liaison for transcreation agencies, local reviewers, and field teams, ensuring linguistic precision and brand voice consistency across Japan, Australia, India, Taiwan, and Southeast Asia

Manage publishing vendors to guarantee on-time delivery

Identify market-specific training gaps and lead the creation of bespoke, region-led campaigns that resonate with local retail teams to drive product advocacy and brand engagement

Collaborate with local teams to design and localise assets aimed at building brand engagement among retail staff, managing initiatives such as contests, seeding programs, and gamified engagement

Work closely with Channel Sales & Activation (CSA), Retail Sales, and both Local and Global Training teams to ensure all training objectives are aligned with broader business goals

Oversee the vendor responsible for the upload and distribution of content across various Learning Management Systems (LMS) and internal advocacy platforms

Manage localisation budgets and monitor asset usage rates to measure the efficiency and ROI of the regional training supply chain

About you

BA/BS degree or equivalent experience in Business, Marketing, or Education

12+ years of experience in retail training, trade marketing, or project management

Proven track record of program managing complex projects with strict deadlines, specifically related to NPI or product launches

Experience managing localisation workflows and working with external vendors

Previous experience in the Consumer Electronics or Tech industry

Familiarity with Learning Management Systems (LMS) and content authoring tools

Strong understanding of regional retail landscapes and cultural nuances across APAC

Highly organised with strong project management capabilities and expert-level proficiency in methodologies and tools like Smartsheet

Ability to methodically maintain trackers and manage complex spreadsheets with high attention to detail

Exceptional stakeholder management skills and the capacity to build strong cross-functional partnerships

About us

Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab's cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.