Project Lead (Retail and Training Advocacy)

Maker Lab; Malaysia; On-site; MYR 150,000 - 220,000; Full time

Job summary

Maker Lab in Malaysia is seeking a data-driven CRM expert to bridge marketing strategy and technical execution for a major APAC client.

You will design audience logic, localise assets, manage NPI training delivery, and coordinate with Global and Local teams to ensure on-time, accurate campaigns.

The role demands strong SQL skills, stakeholder management, and experience with LMS and AI-enabled workflows in a fast-paced tech environment.

Qualifications

• BA/BS degree or equivalent in Business, Marketing, or Education.
• 12+ years of experience in retail training, trade marketing, or project management.
• Proven track record of program managing complex projects with strict deadlines, specifically related to NPI or product launches.
• Experience managing localisation workflows and working with external vendors.
• Previous experience in the Consumer Electronics or Tech industry.
• Familiarity with Learning Management Systems (LMS) and content authoring tools.
• Strong understanding of regional retail landscapes and cultural nuances across APAC.
• Highly organised with strong project management capabilities and expert-level proficiency in methodologies and tools like Smartsheet.
• Ability to methodically maintain trackers and manage complex spreadsheets with high attention to detail.
• Exceptional stakeholder management skills and the capacity to build strong cross-functional partnerships.
• Flexibility and the ability to work effectively under ambiguity and uncertainty in a fast-paced, tech-driven environment.
• Strong aptitude for or experience in integrating AI tools into project workflows, with a preference for Google AI tools.
• High energy and a proactive, "go-getter" attitude focused on teamwork and project success.
• Exceptional verbal and written English communication and presentation skills.

Responsibilities

• Act as a strategic partner to Global teams, shaping upstream content briefs by embedding APAC market insights.
• Orchestrate the end-to-end localisation and delivery timelines for all New Product Introduction (NPI) training assets.
• Ensure all markets receive transcreated content—including videos, e-learning modules, and one-pagers—aligned with go-live dates
• Serve as the primary liaison for transcreation agencies, local reviewers, and field teams.
• You will ensure linguistic precision and brand voice consistency across Japan, Australia, India, Taiwan, and Southeast Asia, while managing publishing vendors to guarantee on-time delivery
• Identify market-specific training gaps and lead the creation of bespoke, region-led campaigns.
• You will develop assets that resonate with local retail teams to drive product advocacy and brand engagement
• Collaborate with Channel Sales & Activation (CSA), Retail Sales, and both Local and Global Training teams to ensure all training objectives are perfectly aligned with broader business goals
• Oversee the vendor responsible for the upload and distribution of content across various Learning Management Systems (LMS) and internal advocacy platforms
• Manage localisation budgets and monitor asset usage rates to measure the efficiency and ROI of the regional training supply chain

Skills

SQL queries

Stakeholder management

Project management

Content localisation

Vendor management

APAC market knowledge

English communication

AI workflow integration

Education

Bachelor's degree or equivalent

Tools

Smartsheet

LMS platforms

Job description

Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab's cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.

Role Summary:

We are looking for a data-driven CRM expert to join our team supporting a large tech client. In this role, you will serve as the bridge between marketing strategy and technical execution, transforming complex data signals into high-impact customer experiences. You aren't just building lists; you are architecting the audience logic that powers major APAC promotional campaigns and global product launches. We are looking for a problem-solver who is as comfortable writing SQL queries as they are managing senior stakeholders. If you are passionate about the customer lifecycle and thrive in a collaborative, rapid-fire environment, you'll fit right in!

This role requires you to work in an APAC-friendly time zone

Role:

• Content Thought Leadership & Localisation: Act as a strategic partner to Global teams, shaping upstream content briefs by embedding APAC market insights. Proactively surface region-specific requirements to ensure global assets are designed for local relevance and maximum impact
• NPI & Sustain Program Management: Orchestrate the end-to-end localisation and delivery timelines for all New Product Introduction (NPI) training assets. Ensure all markets receive transcreated content—including videos, e-learning modules, and one-pagers—aligned with go-live dates
• Vendor & Agency Management: Serve as the primary liaison for transcreation agencies, local reviewers, and field teams. You will ensure linguistic precision and brand voice consistency across Japan, Australia, India, Taiwan, and Southeast Asia, while managing publishing vendors to guarantee on-time delivery
• Regional Campaign Development: Identify market-specific training gaps and lead the creation of bespoke, region-led campaigns. You will develop assets that resonate with local retail teams to drive product advocacy and brand engagement
• Advocacy & Engagement Programs: Collaborate with local teams to design and localise assets aimed at building 'brand love' among retail staff, managing initiatives such as contests, seeding programs, and gamified engagement
• Cross-Functional Partnership: Work closely with Channel Sales & Activation (CSA), Retail Sales, and both Local and Global Training teams to ensure all training objectives are perfectly aligned with broader business goals
• Platform & Operational Delivery: Oversee the vendor responsible for the upload and distribution of content across various Learning Management Systems (LMS) and internal advocacy platforms
• Budget & Performance Tracking: Manage localisation budgets and monitor asset usage rates to measure the efficiency and ROI of the regional training supply chain
  

You:

• BA/BS degree or equivalent experience in Business, Marketing, or Education
• 12+ years of experience in retail training, trade marketing, or project management
• Proven track record of program managing complex projects with strict deadlines, specifically related to NPI or product launches
• Experience managing localisation workflows and working with external vendors
• Previous experience in the Consumer Electronics or Tech industry
• Familiarity with Learning Management Systems (LMS) and content authoring tools
• Strong understanding of regional retail landscapes and cultural nuances across APAC
• Highly organised with strong project management capabilities and expert-level proficiency in methodologies and tools like Smartsheet
• Ability to methodically maintain trackers and manage complex spreadsheets with high attention to detail
• Exceptional stakeholder management skills and the capacity to build strong cross-functional partnerships
• Flexibility and the ability to work effectively under ambiguity and uncertainty in a fast-paced, tech-driven environment
• Strong aptitude for or experience in integrating AI tools into project workflows, with a preference for Google AI tools
• High energy and a proactive, "go-getter" attitude focused on teamwork and project success
• Exceptional verbal and written English communication and presentation skills.