APAC B2B Digital Campaign Lead

Page Group Malaysia; Kuala Lumpur; On-site; MYR 90,000 - 140,000; Full time

Job summary

Page Group Malaysia is seeking an experienced Digital Campaign Manager to lead end-to-end B2B campaigns across APAC. You will drive demand generation, lead acquisition, and pipeline growth through data-driven, multi-channel strategies.

Collaborating with cross-functional teams across marketing, sales, product and business units, you will optimise performance, leverage insights, and deliver measurable outcomes that align with regional objectives.

Qualifications

• Proven experience managing B2B digital marketing campaigns focused on demand generation and pipeline growth.
• Strong track record in lead generation, nurturing, and conversion through multi-channel campaigns.
• Excellent stakeholder management and ability to influence cross-functional teams.
• Analytical skills with experience using marketing performance data and customer insights.
• Effective communicator and project manager managing multiple priorities.

Responsibilities

• Lead end-to-end digital campaign management across APAC with planning, execution, optimisation, budget oversight, and performance reporting.
• Collaborate with marketing, sales, product, and business teams to ensure alignment.
• Drive multi-channel campaigns across paid media, social, email, and web to maximise reach.
• Leverage data and customer insights to improve ROI and inform decisions.
• Champion continuous improvement through experimentation and new best practices.

Skills

Lead generation

Campaign management

B2B marketing

Analytics

Stakeholder management

Tools

Google Analytics

Paid media platforms

A/B testing

Job description

Page Group Malaysia is seeking an experienced Digital Campaign Manager to lead end-to-end B2B campaigns across APAC. You will drive demand generation, lead acquisition, and pipeline growth through data-driven, multi-channel strategies.

Collaborating with cross-functional teams across marketing, sales, product and business units, you will optimise performance, leverage insights, and deliver measurable outcomes that align with regional objectives.